10 new cars in two years, Aston Martin CEO's future plans
A few days ago, Aston Martin Lagonda CEO Tobias Moers mentioned in an interview with the Financial Times that the company will launch 10 new cars based on existing models in the next two years.
Mur Rongtao mentioned that after the reorganization of senior staff and the acquisition of new shareholders, the company has made some adjustments to its focus. DBX (parameter|inquiry) will also play a more important role. The company hopes to rely on this. This car has a share of the hot SUV market and brings more profits. However, it is not good news for the company's pure electric brand Lagonda. The rise of DBX means that the previously planned Lagonda pure electric SUV will temporarily give way. In the future, the role of pure electric SUV may be played by DBX. .
When talking about the powertrain after Aston Martin, Murong Tao said that he will cooperate with Mercedes-Benz in depth and will be developed by AMG specifically for Aston Martin. Powertrain instead of 'what's the use' as it is now. In addition, Murong Tao also mentioned that Aston Martin's internal engineering technology reserves will be further strengthened in the future, and there are plans to invest more in development on the Nürburgring track in Germany.
In the interview, the CEO also mentioned the V12 engine, which is the essence of the brand, but the prospects are worrying for now. Strict Euro VII emission standards have caused all car manufacturers to be overwhelmed. Many manufacturers choose to use small displacement and plug-in hybrids to avoid it. However, it is obviously difficult for the surging V12 engine to meet these standards. Murong Tao hinted that if V12 enthusiasts all over the world unite, they might be able to persuade Aston Martin to keep this classic engine.
As for future product planning, Aston Martin said that it will continue to build on the existing product line. Different models based on the current DBX, Vantage and other new-generation products will be new products. The main keynote is that we will see 10 brand new Aston Martins before the end of 2022.
Editor's comment:
I have to say that the current stringent emission standards are very difficult for an ultra-luxury brand like Aston Martin that focuses on performance. The 'late but arrival' DBX has just been delivered under the influence of the epidemic. However, judging from the current production capacity and market performance, DBX is on the right track step by step and has become Aston Martin's rescue pill. Of course, we very much hope that DBX can succeed on a global scale, so that we can have sufficient funds to mass-produce the magnificent Valkyrie and Laganda.
