A6L locks in the annual sales crown, the top three Germans stabilize the head pattern

In November, the overall sales of domestically produced C-class cars reached 71,798, an increase of 23.63% month-on-month and an increase of 35.71% compared to the same period last year; the sales volume in the first 11 months of this year was 567,070, an increase of 2.18% year-on-year, surpassing the level of the same period last year .

In the domestically produced C-class car market, the sales of the “Top Three of the German Series” exceeded 13,000 vehicles. Among them, the Audi A6L not only won the 'double championship' in November and the first 11 months, but also locked in the annual sales champion ahead of schedule by taking advantage of nearly 20,000 vehicles ahead of the second place. While sales continue to improve, Audi A6L's preferential efforts in the terminal market have also narrowed sharply. The BMW 5 Series is also highly sought after everywhere, and some 4S stores in Beijing and Hangzhou are out of stock.

Last Monday (December 7), the Beijing Municipal Commission of Transportation issued a new policy to regulate the number of passenger cars, which will be implemented on January 1, 2021. A reporter from Economic Daily-China Economic Net recently visited 4S stores in Beijing and found that as the implementation date approaches, automobile terminal sales are extremely hot. 'Audi A6L is currently out of the car. We even bought the show car. There is only the imported A6 travel version in the store. You can take a look at it,' a salesperson at an Audi 4S store told reporters, 'The scheduled new car is still on the way. Many of them have already been pre-sold.'

There is no A6L show car in an Audi 4S store in Beijing. Photo by Wang Yueyue

BMW 5 Series and Mercedes-Benz E-Class, which are in the same C-class headline with Audi A6L, have also sold out in many 4S stores. In Hangzhou, 1,200 kilometers away from Beijing, the new BMW 5 Series is also in short supply. Earlier this month, the reporter learned during a visit to a BMW 4S store in Hangzhou that “there is no new BMW 5 Series in the store. The waiting period also depends on the model configuration, and the relatively tight version needs to wait about 2 months.”

Photo by Wang Yueyue in a BMW 4S store in Beijing

The popularity of the terminal is directly reflected in sales. In November, the sales of Audi A6L, BMW 5 Series and Mercedes-Benz E-Class all exceeded 13,000, and the combined sales of the three models reached 44,388, with a market share of 61.82%. Coupled with the new energy models of the Audi A6L and BMW 5 Series, the sales of C-class cars of the 'German Top Three' are 48,111, with a market share of 67.01%.

The autonomous “dark horse” that just broke the top three positions last month-BYD Han, although it failed to maintain the third position in November, its sales exceeded 10,000 vehicles as expected. 10105 vehicles. Since its listing in July, BYD Han has been sought after by the market, and sales have continued to rise.

Thanks to the explosive growth of Han and the steady performance of the “Top Three in Germany”, the overall sales of domestic C-class cars in November reached 71,798, an increase of 23.63% from the previous month and an increase compared with the same period last year. 35.71%; the sales volume in the first 11 months of this year was 567,070, a year-on-year increase of 2.18%, surpassing the level of the same period last year.

In the domestic C-class car market, the Audi A6L not only won the 'double championship' in November and the first 11 months, but also locked in advance with the advantage of nearly 20,000 vehicles ahead of the second place. Annual sales crown. Data show that in November, the sales of Audi A6L were 17,066; the cumulative sales from January to November were 155,848.

At the same time that sales data continue to improve, Audi A6L's preferential power in the terminal market has also been significantly reduced. When visiting 4S stores in Beijing, the reporter learned that the terminal discount for Audi A6L has been narrowed to around 50,000 yuan.

In contrast, the BMW 5 Series, which ushered in a mid-term facelift in September, has seen a loosening of its terminal prices in Beijing. Take the 2021 530Li leading M sports suit with a guide price of 466,900 yuan as an example, the discount rate for the new car is about 30,000 yuan. However, the reporter learned when visiting 4S stores in Hangzhou area that there are still no discounts for the BMW 5 Series.

Photo by Wang Yueyue in a BMW 4S store in Hangzhou

Although the preferential rates of the BMW 5 Series vary from place to place, its popularity is extremely high. The 4S stores in Beijing and Hangzhou were out of stock. Data show that in November, the BMW 5 Series sold 13,976 vehicles, and the cumulative sales in the first 11 months were 120,267 vehicles.

As the 'leader' in the new energy sector in the domestic premium car market, BMW continues to expand its leading edge. Focusing on the domestic C-segment car market, the BMW 5 Series continues to 'grasp with both hands.' The data shows that in November, the sales volume of the 5 series new energy was 2,738; the cumulative sales volume from January to November was 23,901.

Coincidentally, Mercedes-Benz is also accelerating its 'Electricity First' strategy, making full efforts in various fields such as 48-volt smart motor technology, plug-in hybrid vehicles, and pure electric vehicles. This year, Mercedes-Benz has further enhanced its professional capabilities in the field of power batteries by deepening its strategic partnership with local battery manufacturers. Next year, Mercedes-Benz will launch a pure electric luxury car-EQS, the new car will have a cruising range of more than 700 kilometers (WLTP standard), and the charging speed will be twice as fast as the current model.

At present, Mercedes-Benz has only one pure electric SUV, EQC, to compete in the new energy vehicle market, and it has not yet laid out in the domestic C-class car market. However, with its strong brand influence and product strength, the Mercedes-Benz E-Class steadily occupies the top position in the market segment. Data show that in November, the Mercedes-Benz E-Class sold 13,346 vehicles; from January to November, its cumulative sales were 136,029 vehicles.

Except for the 'German top threeThe self-owned brand 'new dark horse'-Hongqi H9, entered the second-line camp in November and is expected to compete with Volvo S90. In sharp contrast, the sales of Hongqi H7 shrank sharply.

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