Affected by the epidemic, the 2021 Detroit Auto Show is cancelled

According to foreign media reports, on January 11, the Detroit Auto Dealers Association, the organizer of the Detroit Auto Show, stated that the 2021 Detroit Auto Show rescheduled due to the epidemic was eventually cancelled, but the organizers will hold another An outdoor activity.

From September 21 to September 26 this year, the Detroit Automobile Dealers Association will hold a Motor Bella event at the M1 Concourse Circuit in Pontiac, northern Detroit, Michigan. According to reports, the circuit has 1.6 million square feet of dynamic vehicle and technology exhibition space. The organizers said that the venue also has a 1.5-mile popular track that can be used to showcase technology and vehicles. According to the original idea, Motor Bella is a European supercar festival to be held concurrently with the auto show in downtown Detroit.

Although many details have not yet been finalized, the organizers expect that the new car promotion and other activities at the traditional auto show will be carried out at this outdoor event, but on a smaller scale. As for whether the new format will continue, or whether a more traditional auto show will be relaunched in the fall of 2022, the organizer declined to respond.

The chairman of the Detroit Auto Show said in a statement that Motor Bella will be a travel-focused event, 'will provide our exhibition partners with a cost-effective environment, in a fun, holiday-like In the atmosphere, share brands, products and technologies outdoors.”

Since January 2019, the Detroit Auto Show has not been held and the date has been changed many times. The event was originally scheduled to be held from January to June 2020, but due to the new crown epidemic, it was changed to June 2021, and was later rescheduled for the fall of 2021.