Annual sales of 200,000 vehicles are stable! Hongqi sold 25,000 vehicles in November
Towards the end of the year, Hongqi started the charge mode. On the evening of November 30th, FAW Hongqi’s official sales data showed that its sales in November exceeded 25,000 for the first time, reaching 21,000, an increase of 100% year-on-year, achieving the “11th consecutive increase” this year; January-November this year , Hongqi’s cumulative sales were 178,100 vehicles, a year-on-year increase of 102%.
'Hongqi HS5 (parameter|inquiry) sold more than 10,000 monthly for 4 consecutive months'
If you say which brand is the biggest highlight in the sluggish auto market, Hongqi brand is not the case. At the beginning of 2020, Hongqi continued the momentum of 2019 and went up all the way. Because this year's market performance exceeded expectations, Hongqi is the first top student to publish the report card every month. However, the outside world has many doubts about Hongqi's sales structure, thinking that Hongqi mainly relies on government and travel market procurement to drive sales; for this reason, the head of the Hongqi brand specifically published data in early November to refute rumors that Hongqi's private sales accounted for the first October of this year. It was 95.7%, government procurement only accounted for 3.4%, and it was only 0.9% on the travel side.
In fact, the Hongqi brand's efforts are mainly on its own. In the current product lineup, Hongqi sedan has medium-sized car H5 and medium-large car H9; SUV models include compact SUV Hongqi E-HS3 and medium-sized SUV Hongqi HS5 And the medium and large SUV Hongqi HS7. Among them, the Hongqi H9 was launched in August this year, with a price of RMB 309,800 to 538,800. It is the most expensive model currently sold by Hongqi to the market. However, its sales have increased month by month after its launch, from more than 1,000 vehicles in August to nearly October. Three thousand vehicles proved the market's approval.
『Hongqi H9』
『Hongqi E-HS9』
In addition, Hongqi also launched the pure electric large-scale SUV Hongqi E-HS9 this year. The pre-sale price of the car is 55.00-75.00 yuan. These two new cars have once again enhanced Hongqi's brand image and become its pioneer. A new force in the market.
However, the most popular model of the Hongqi brand at present is the Hongqi HS5 with a price range of 183,800 to 249,800 yuan. This car is the brand’s first monthly sales of more than 10,000 models, and has been 4 consecutive since August Monthly sales break 10,000. The market performance of the Hongqi H5 is second only to the HS5. The market performance of this car has also exceeded expectations. Since August, the monthly sales volume has remained above 7,000, and it is expected to become the second Hongqi model with a monthly sales exceeding 10,000.
'Hongqi H5 is expected to become the brand's second hot-selling model with monthly sales exceeding 10,000'
Editor's comment:
Hongqi is the only luxury brand in China, and people have a high degree of attention to it. From the perspective of the market trend of Hongqi, it has lived up to the expectations of the outside world since the reform in 2017, and even created a 'miracle' along the way: 2017 The annual sales volume is less than 5,000 vehicles, and the sales volume reached 33,000 vehicles in the first year after the reform. In 2019, it exceeded 100,000 vehicles. Today, the gap between Hongqi and 200,000 vehicles is still 22,000. It is foreseeable that Hongqi will once again complete the set annual target of 200,000 vehicles in 2020, running at an impressive speed.
In addition, due to the over-expected performance of the Hongqi brand this year, China FAW Chairman and Party Secretary Xu Liuping said that he will advance the annual sales target of 400,000 Hongqi vehicles from 2022 to 2021, although Xu Liuping said this A goal has not yet been finalized, but I believe that most people have now confirmed that Hongqi is a luxury brand that can make Chinese people expect.
