Another popular live broadcast wave, Wei Ya sold out 2830 AX7 PROs for Fengshen again
China Automotive News, April 8th, it is reported that on the evening of April 6, Xinhuanet and Wei Ya launched the 'Mortal Weiguang·Wuhan Newborn' Lianmai Wuhan event, and once again held a special live broadcast of Hubei charity, welcoming peak hours Come to watch with 16,777,700 fans.
As the 'hard core good thing' in the Hubei charity special live broadcast that night, Dongfeng Fengshen AX7 PRO won an intentional order of 2,830 units in the live broadcast, and then set off a hot car live broadcast.
Super IP teamed up again, hard core strength gives enough reason to 'choose hands'
It is reported that Wei Ya sold 1750 Dongfeng Fengshen Yixuan GS in 7 minutes in the 'Order for Hubei' public welfare live broadcast one year ago, and successfully went out of the circle. Nowadays, Dongfeng Fengshen and Wei Ya have scored twice, making the AX7 PRO generate an intentional order of 2,830 units, and it has also attracted the attention of the tuyere of car live broadcast. As we all know, as a bulk consumer product, buying a car is not impulsive consumption. Consumers tend to be more cautious when buying a car. The industry generally believes that live broadcast can allow viewers to 'plant grass' for a model, but to achieve a real 'carrying of goods' is a test for broadcasters and car manufacturers.
Dongfeng Fengshen, which is constantly advancing under the core concept of 'enjoying driving pleasureIn the eyes of officials, it not only has a tough shape, smart technology, and strong power, but its leapfrog configuration is 'very flashy and solid'! Judging from the effects of this event, the strength of the AX7 PRO hardcore product is undoubtedly the key reason for consumers to 'choose their hands'. This attractive, powerful, and intelligent hard-core smart SUV not only conforms to Wei Ya’s philosophy of “product is king” in terms of vehicle quality, it also brings users 8 yuan to order in this live broadcast event. Multiple discounts and high-quality services such as a direct discount of 16,000 yuan and a ten-year unlimited mileage warranty will return users' long-term trust and support. During this live broadcast, the user who placed the order will also have the opportunity to draw the ultimate prize for one-year use of the Dongfeng Fengshen AX7 PRO (smart version). No wonder it was robbed as soon as it was put on the shelves.
Together to the cherry blossom appointment, witness the rejuvenation of the city of heroes
Last year, e-commerce live broadcast opened up new ideas for Hubei enterprises to resume work and resume products after the epidemic, helping Hubei to overcome difficulties. As the first e-commerce anchor in the country to enter Wuhan after the epidemic, Wei Ya made the 'Sakura Agreement' in Wuhan; one year later, it was guided by the Hubei Provincial Department of Commerce, and was led by Xinhuanet, Taobao Live, and Wei Ya. The Hubei Yunshang marketing to help out, undoubtedly, for the rapid recovery of local enterprises in Hubei, once again injected a dose of 'invigorating needle' to actively meet new challenges.
From one spring to another, as more and more corporate brands like Dongfeng Fengshen are gradually on the right track, as the market improves day by day, along with the 'difficulties of all parties and all parties to support' China Cohesion, I believe that the unbeatable 'Wuhan maiden' will bring more surprises to people, allowing this hero city to reproduce the prosperity of the nine provinces after its rebirth.
Actively embrace digitization, live broadcast and bring goods to 'add some material' to marketing innovation
Faced with the new issues of 'rejuvenation' and 'digitalizationIn fact, in addition to live broadcasts, Dongfeng Fengshen has never stopped exploring on the road of innovative marketing. It has successively made many bold attempts in content co-creation, short videos, and word-of-mouth operations. On the one hand, after cooperating with Wei Ya viya to 'order for Hubei' public welfare live broadcast in April last year, and pioneering the live broadcast of car sales by auto companies, Dongfeng Fengshen actively explored the construction of private domains for short videos and live broadcasts, realizing the total number of new fans in the entire matrix. More than 500,000; On the other hand, it united with nearly a hundred distributors across the country to carry out the 'Gold Medal Anchor Special Training CampDongfeng Fengshen, which has fully started the brand upward process, is breaking through the innovative marketing pattern, further narrowing the distance with customers, and presenting a warmer Dongfeng Fengshen to consumers.
It is worth mentioning that the Hubei charity special live broadcast with Wei Ya is just the 'first bomb' of Dongfeng Fengshen's series of innovative marketing measures for the first anniversary of the unblocking of Wuhan in the next 3 days. , Dongfeng Fengshen will continue to have good shows.
On the 12th anniversary of the establishment of the brand, Dongfeng Fengshen, who has undergone refinement and actively embraces changes, is also ushering in a new era of accelerated change and development with a new look. Under the development idea of u200bu200b'Embracing Customers and Working Together
