Cadillac's first quarter of 2021 sales increase by 128.6% year-on-year
China Automotive News, April 6th. Recently, according to official information, the market sales of the Cadillac brand of SAIC General Motors will continue to rise strongly in 2021. Sales of 22,500 vehicles in March helped the brand set a historical sales record for the same period in the first quarter, reaching 58,200 vehicles, a year-on-year increase of 128.6%.
'3+3' new American luxury all-star product lineup helps sales steadily reach new heights
The Cadillac brand actively lays out the Chinese market, with the '3+3' new American luxury all-star product lineup, comprehensively covering the mainstream market segments of luxury cars; the main star models continue to maintain their leading position in the market segments, and each model Strong synergy and market competitiveness are formed between them, and the sales structure and sales quality are stable and improving, which further promotes the strong growth of brand sales. At the beginning of this year, with the successive launch of 2021 models, Cadillac continued to optimize the product configuration of various models to help sales steadily reach new heights.
The 'new American luxury rear-drive car family' composed of CT4, CT5, and CT6 has gradually formed a steady sales growth trend. The new American sports sedan Cadillac CT4 has sold 21,141 units in one year. The average age of its owners is 28. It is one of the most popular models for young luxury car customers. With the launch of the new luxury model of the 2021 CT4, both sales and reputation have steadily increased. The new American-style sedan, Cadillac CT5, sold 5,251 units in March. It is the mainstay of the car family. With a cumulative sales of 14,137 units in the first quarter, it is firmly in the forefront of the market segment. In addition, as the brand's flagship model with the most forward-looking technologies, the Cadillac CT6 sold 1,829 units in March, an increase of 102.8% year-on-year.
The 'new American luxury SUV product matrix' composed of XT4, XT5, and XT6 is widely welcomed by consumers. The cumulative sales in the first quarter reached 35,559 vehicles, an increase of 120.3% year-on-year, and the sales of mid-to-high-end models accounted for Over 79%. The 2021 new American-style SUV Cadillac XT5 and the new American large-scale SUV Cadillac XT6 will be launched in the New Year of the Ox. It is equipped with a 48V light hybrid power system and integrates a new generation of mobile Internet experience CUE, realizing the evolution of the whole series of 'smart dual engines'. Thanks to the regular naming and configuration optimization of the 2021 models, the sales of XT5 and XT6 both increased significantly in March, to 4,890 and 3,658 respectively, and the cumulative sales in the first quarter were 12,315 and 8,682 respectively, a year-on-year increase of 85.2% And 161.4%. The six-seater model of XT6 accounts for up to 62%, and the differentiated positioning of the three-row six-seater space has gradually gained market recognition. The new American-style sports SUV Cadillac XT4 has become the most popular Cadillac model among female users, with more than 30% of female owners. As a star model that has been on the market for more than two years, sales of the XT4 have continued to rise, with sales reaching 5,164 units in March. The cumulative sales in the first quarter reached 14,562 units, an increase of 136.0% year-on-year.
At the same time, the outstanding product strength of Cadillac's new American luxury car has also been recognized by many mainstream media and authoritative organizations. Cadillac XT6 has been ranked among the 'Top Safety Pick+' models issued by the Insurance Institute of Highway Safety (IIHS) for two consecutive years; the new 10-speed automated manual transmission equipped with standard Cadillac CT6 series won 'Longpan Cup-The 4th World Top Ten Transmission' title; Cadillac CT4 also won the honor of '2021 SCA Sina Car of the Year B-Class Sedan'.
Sales service is based on improving customer experience, brand touch points are more three-dimensional and multidimensional
The Cadillac brand is committed to providing customers with more intimate, thoughtful, warm and humane 'New American Luxury' services. During the New Year holidays of the Year of the Ox, Cadillac dealers across the country will not be closed during the New Year to meet customer diversified service needs; 'MyCadillac Super App' creates a full-life cycle integrated online service system for customers, which has won wide praise from car owners. Cadillac is also simultaneously optimizing the existing network layout and promoting network development and channel upgrades in an orderly manner. At the same time, the Cadillac brand actively establishes deep-seated emotional resonance and empathy with Chinese consumers through the Cadillac Lady activity platform and the 'Cube' creative outreach.
In the first quarter of 2021, the Cadillac brand has achieved a record high sales volume in the same period in history, and will continue to advance; in the future, the Cadillac brand will continue to optimize product competitiveness, create a differentiated experience of style and service, and deepen the 'new American luxury' 'The brand label has steadily entered a new journey of style in the post-million-vehicle era.
