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Chery and Haier sign a strategic cooperation agreement to jointly build an Internet platform

by:Yisheng      2021-06-18

China Automotive News, April 12, Chery Holding Group Co., Ltd. (hereinafter referred to as 'Chery Group') and Haier Group Company (hereinafter referred to as 'Haier Group') recently signed a strategic cooperation framework agreement. The two parties will jointly build the world's leading Internet platform for the automotive industry, carry out all-round cooperation in the fields of automotive 'lighthouse factories



Yin Tongyue, Chairman of Chery Group, and Zhou Yunjie, President of Haier Group, at the signing ceremony


According to the cooperation agreement, the two parties will give full play to their respective advantages, relying on the successful experience of Haier Kaos to build an internationally-led industrial Internet 'double-span' platform, and give full play to Chery Group's experience in the process, system, and standards of the automotive industry Accumulate, jointly build an industrial Internet big data platform, and conduct in-depth cooperation in digital transformation consulting, digital factory construction and transformation, to achieve effective end-to-end integration, improve overall efficiency, and empower the upstream and downstream of the industrial chain.


Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, said that in the face of a new round of technological revolution and industrial transformation, the Industrial Internet is the key to accelerating the transformation, upgrading and high-quality development of my country's industrial manufacturing industry. Haier's successful transformation experience is worth learning. With its strong innovation and high brand value, the Kaos platform has become the world's leading 'double-span' platform, driving the development of more than 2,000 companies in Shandong and Qingdao. Chery hopes to build a world-leading industrial Internet platform, education base and lighthouse factory platform in Anhui through its all-round cooperation with Haier. While helping Chery's digital transformation, it can also serve and drive the development of Anhui's small and medium-sized enterprises and help traditional manufacturing. Industry transformation and upgrading.


Zhou Yunjie, President of Haier Group, said that both Haier and Chery are representative companies that build their own brands, and both attach great importance to creating the best experience for users. Haier and Chery have achieved cooperation and will jointly explore the organic integration of the consumer Internet and the industrial Internet, and create a vertical industrial Internet platform with the characteristics of the times in the automotive field, so as to achieve personalized customization on the user side and intelligent manufacturing on the enterprise side. Networked collaboration, personalized design, service-oriented extension, and digital management create high-quality lives for users, empower more upstream and downstream enterprises in the industry, and help the industry achieve high-quality development.


This strategic cooperation is a cross-industry cooperation of strong alliances. Haier Group has transformed into an ecological brand that leads the Internet of Things era, and has been ranked among the BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the only Internet of Things ecological brand in the world. At present, Haier Group has penetrated into 160 countries and regions around the world, serving 1 billion+ user families worldwide. As one of the earliest companies in China to explore the industrial Internet, Haier has created an industrial Internet platform with China’s independent intellectual property rights and the world’s first to introduce users’ full-process participation experience. It has been ranked among the cross-industry and cross-sector industries of the Ministry of Industry and Information Technology for two consecutive years. The Internet platform ranks first and dominates the international standards for mass customization among the three major global standards organizations, and has won the international voice for Chinese companies.


Chery Holding Group is a diversified enterprise group with the automotive industry chain as its core. Its business scope covers more than 80 countries and regions overseas, serving 9.2 million car owners worldwide. In the context of the transformation and upgrading of the global automobile industry, Chery is accelerating its complete transformation towards smart cars, and while comprehensively deploying the 'new four modernizations' technology, it will build an industrial Internet platform in 'three steps': the first step is to connect to the super factory. As the core, it drives Chery's comprehensive digital transformation and establishes an enterprise-level platform; the second step is to achieve rapid regional coverage, fully empower SMEs to digitally transform, and build a cross-regional industry platform; the third step is to guide the domestic and international dual cycle to overseas markets Extend to create an international 'double-span' platform.


In the future cooperation between Chery and Haier, Chery will jointly explore and build Chery Group’s automotive “lighthouse factory”, applying a new digital manufacturing system including flexible manufacturing, 5G+ industrial Internet, AI and other advanced technologies. Create the best practice scenarios for the digital factory in the automotive field and build it into the world's leading 'lighthouse factory'; assist in the construction of the Internet of Things, cloud computing, big data, artificial intelligence and mobile Internet park operation management service information system Chery Group builds a smart industrial park. At the same time, the two parties will carry out all-round cooperation in digital supply chain and digital procurement, RV smart services, smart home and car networking interconnection, automotive lightweight and new material applications, and provide vivid samples for the transformation of China's automotive industry.

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