Chery Jetto brings a variety of blockbuster products to the auto show to portray the future of travel
China Automotive News Network, April 19, today, the 19th Shanghai International Auto Show officially opened, with the theme of 'Embracing ChangeIndustry technology and market play a role as a weather vane. As a representative of China's cutting-edge SUV brand, Chery Jietu will take 'Healthy Travel, Enjoy Jietu' as the theme of the exhibition. It will bring Jietu X70PLUS Zhuge Edition, Jietu X70 PLUS, a new generation of Jietu X90, Jietu X90 PLUS and many other models. The debut of the pound products shows the profound product heritage and at the same time draws a new blueprint for the future smart and healthy travel for users.
Up to now, the development of China’s automobile industry has shown great changes unseen in a century. Chinese brands are facing the dual challenge of transformation and upgrading. They are in the “New Four” of electrification, connectivity, intelligence, and sharing. Relying on the strong technical support of Chery Group for 24 years, Chery Jietu is seeking a breakthrough in the direction of smart cars, healthy cars, and new energy from traditional cars. In the 'software-defined car' intelligent wave, Chery Jietu is accelerating Build a new ecology of smart and healthy travel in the future.
Building a smart health ecosystem around user experience
Adhering to the 'travel+' strategy, we are committed to becoming a leader in the 'travel+' market segment. Faced with the new pattern of Generation Z in the automotive industry, Chery Jietu has always been its mission to meet consumer demand and upgrade, continuously expand the 'Travel +' ecosystem, and expand the 'Travel +' brand connotation. It is a model of Chery Group's industrial innovation and builds intelligence. The healthy car also deeply embodies the determination of Chery Jieto to be fully Internet-enabled and to continuously achieve intelligent advancement.
Chery Holding Group·JETOUR Deputy General Manager and General Manager of JETOUR Marketing Center Li Xueyong said that for three years, Chery JETOUR has always adhered to and deeply cultivated the 'travel +' market segment, using only 28 It completed the accumulation of users from 0 to 300,000 within a month, creating the first growth rate of China's cutting-edge SUV brand. In the future, Jietu will continue to expand the construction of the 'travel+' ecosystem, and at the same time strengthen the creation of two product labels 'smart and healthy
Chery Jetta is currently working hard to create product labels for smart and healthy cars, develop products and services around user usage scenarios, create a mobile ecological cockpit, and provide a safe and healthy living space. In-depth cooperation with German Rheinland, Tsinghua University, Sanden and other companies, universities, and suppliers, focusing on the theme of health, carry out scenario-based and ecological development, so that every touch point between users and the car can have a healthy and pleasant experience. All-round integration of people, cars and scenes.
Improve product layout and set sail for future travel
Currently, Chery Jetta has formed two star product series, X70 series and X90 series, both of which have entered the forefront of the mainstream market, covering traditional automobiles and new energy fields, and the product layout is becoming more and more perfect. Among them, the X70 series products are aimed at the A+ class SUV market, and have formed a new generation of Jietu X70, Jietu X70 PLUS, Jietu X70 PLUS Zhuge version of the 'three arrows' trend, three products have their own characteristics, the new generation of Jietu X70 Focusing on the 70,000-100,000 yuan market with space and cost-effectiveness, Jietu X70 PLUS configuration and dynamic improvement directly face the mainstream market competition of 100,000-130,000 yuan. Jietu X70 PLUS Zhuge version focuses on the core product label of intelligence and technology, and expands 13- The 150,000 yuan market range gives consumers more choices.
The newly launched Jietu X70 PLUS Zhuge Edition is based on the Jietu X70 PLUS model upgrade. It is the advanced work of Jietu brand smart terminals. It focuses on wisdom and loyalty, and satisfies users’ concerns about intelligence, safety and health. The escalating demand in other areas. The car-machine system is fully advanced, and the intelligent experience is greatly improved. The environmentally-friendly, healthy and safe car created will bring users more peace of mind. The new model Jietu X90PLUS will also be launched in the second half of the year. The new car is mainly for users who yearn for a higher quality of life. The product has achieved breakthroughs in many aspects. It is built on the iPEL2.0 platform and adopts the design language of 'Huicheng Leader 2.0' as a whole. It is equipped with the strongest third-generation 2.0TGDI engine of China Core Chery, and is also fully advanced in terms of intelligent ecology.
The Ruifu trailer series RV exhibited at the scene is known as the exquisite walking apartment. It is understood that the current development products of the Ruifu RV are mainly mid-to-high-end products. As Chery Jietu’s outdoor ecological product chain ally, and Chery Jietu's 'Travel+' brand concept coincides with each other, and always brings a different travel experience to the majority of outdoor enthusiasts.
With three years of hard work, Chery Jetta has ushered in a new stage of building a smart and healthy car in the process of releasing its product heritage and deepening its brand. In the future, Chery Jietu will continue to adhere to its own characteristics, deeply cultivate the 'travel +' ecosystem, bring more travel value experience to users around smart and healthy cars, and create a 'smart travel companion' that understands users better.
