Chinese Express Gaohe Motors exclusively named 2021 Spartan Warriors
China Automotive News, January 18, a few days ago, Chinese Express and Spartan Warriors Greater China exclusive operator Shengli Shijia jointly announced that the luxury smart pure electric brand Gaohe Auto will exclusively name the 2021 Spartan Reach the Warriors game, start the journey of the new season, help the Warriors break through the limit, 'want to go higher.'
According to the China Automotive News Network, the 2021 Gaohe Spartan Warriors Race will hold more than 40 races in more than 10 cities across the country, and it is expected to attract more than 140,000 warriors to participate.
Li Ruigang, founder of Chinese Culture (left), presents 2021 Gaohe Spartan Warriors T-shirt to Ding Lei, founder of Chinese Express (right)
Ding Lei, the founder of Chinese Express Gaohe Automobile, said that the strategic cooperation between Gaohe Automobile and the Spartan Warriors is not simply naming the race, but more about the high degree of agreement between the two parties in terms of brand concepts. Since its establishment, Gaohe Automobile has a very distinctive brand connotation of 'want to be higher' and advocates 'defeat the last secondThe spirit of 'become unbreakable' that Spartan events has always insisted on breaking through the limits not only emphasizes breakthroughs in physical limits, but also encourages contestants to have a stronger heart and a more tenacious character. Both parties are advocating to constantly 'break the limit of thinking and break the limit of physical fitness
Li Ruigang, Chairman of Huaren Culture Group, said that Gaohe Motors under Huaren Express and Spartan Races invested by Huaren Culture are highly consistent in concept and brand pursuit, and the values u200bu200bof the two corporate teams are also common. of. The original intention of the Spartan Warriors Race is to help the 'warriors' who reject the ordinary and constantly surpass themselves to achieve physical and spiritual transformation, and to influence more people to choose a healthy, brave, and confident life path, and to enable users to challenge themselves Limit, explore a more active and healthy lifestyle. He hopes that the cooperation between the two parties can create a model of joint exploration and exploration between China's high-end sports events and Chinese high-end automobile brands, and an active effort to provide the public with the best quality services.
As a world-famous obstacle course race, the Spartan Warrior Race has attracted more than tens of millions of warriors to participate in it, through physical tempering and spiritual baptism, to achieve self-rebirth. In the new season, Gaohe and Sparta will jointly create a series of exclusive experiences and HiPhi exclusive events for users of Gaohe Motors, so that more Gaohe users can participate, explore breakthroughs, challenge limits, and gain self-growth.
Exclusive Spartan experience includes: 'AimHigh Course'ufeffLearn the skills and methods of daily training, experience in Spartan events, etc.; have the opportunity to participate in the 'ufeffAim High Offline Physical Training CampSpartan will be given a place to participate; together with professionals to form a 'HiPhi team
The HiPhi autonomous event authorized by Sparta is specially created for car owners and users, including individual events, rivalries, challenges, children’s competitions and other events. For example, through the 'HiPhi Children’s Race' to accompany the little warriors to become long , Be the bravest yourself. Owners of Gaohe Auto also have the opportunity to get a free entry quota through the Gaohe APP.
HiPhiX, an evolving supercar SUV under Gaohe Motors, will appear at every event. It will not only provide vehicle protection for the competition, but will also become a fully-powered and intelligent partner who accompanies the athletes all the way. The warriors who helped 'want to go higher' continuously defeated themselves in the last second and emerged from the cocoon.
