Comment on TOP30 SUV sales complaints in February
According to the national automobile production and sales data provided by the Passenger Association, the domestic SUV market sold approximately 556,000 new vehicles in February 2021, a decrease of 43.8% from the previous month and a surge of 426.7% from the same period last year. In the same period, the car quality network accepted 2,287 valid complaints from car owners against SUVs, a decrease of 60.6% from the previous month and an increase of 42.9% compared with the same period last year.
In February, 'audio-visual system failure' still ranked first in failure problems. Although the number of complaints dropped significantly month-on-month, it still maintained a volume of more than 100 cases. The proportion of complaints about 'abnormal sound of gearbox' has increased this month, and the ranking has also jumped to second place. Most of the complaints come from some German and independent brand models. In addition, the proportion and ranking of complaints about 'body rust' have also increased compared with January, and self-owned brand models are still the subject of complaints. After removing the information that the complainant voluntarily applied for withdrawal, the sales volume of TOP30 SUV complaints in February 2021 is ranked as follows:
Data highlights:
1. At the end of the highlight moment, Changan CS75 opens the ascending channel
In February, Changan CS75 finally ushered in its own 'highlight moment'. Its monthly sales surpassed its old rival Haval H6 and won the TOP30 list for the first time in history. As the most important sales responsibility of Changan passenger vehicles, the cumulative sales of Changan CS75 from January to February this year were 74,868, accounting for nearly 1/3 of the total sales of Changan passenger vehicles in the same period. In fact, since the launch of the PLUS model in September 2019, the market performance of Changan CS75 has been Changhong. Judging from the trend of its sales volume complaints in the past year, the overall trend has shown a strong upward trend, and it has created a good record of '8 consecutive increases' in monthly sales. Entering 2021, the sales of Changan CS75 exceeded the 40,000 mark for the first time in the first month of the year, setting a new record in the history of the model. Despite being affected by the Spring Festival holiday, the sales of Changan CS75 in February remained high. In stark contrast to the surging monthly sales volume, the monthly complaint volume of Changan CS75 has always remained stable, and the short-term complaint sales ratio performance is worthy of recognition. Recently, Changan CS75 PLUS has launched a new model. The continuously enriched model lineup always brings consumers freshness and more choices, thereby driving sales growth. The future market performance of Changan CS75 is worth looking forward to.
2. Quality word-of-mouth blessing. The future trend of Beijing Benz GLC is positive
In 2020, although Mercedes-Benz has missed the top spot in the luxury mid-size car market, it will regain a victory in the luxury mid-size SUV market. Mercedes-Benz GLC will overwhelm the two old rivals BMW X3 and Audi Q5L with absolute advantage. , Won the annual sales champion of luxury mid-size SUV. Looking back on the trend of its sales complaints in the past year, it can be found that the monthly sales of Mercedes-Benz GLC have always remained stable above 10,000, of which sales exceeded 15,000 in 4 months. However, perhaps due to the Spring Festival holiday, the monthly sales of Mercedes-Benz GLC fell below 10,000, and the cumulative sales from January to February lags behind the Audi Q5L. It is worth mentioning that the monthly complaint volume of Mercedes-Benz GLC is generally stable. The complaint volume for half of the month remains in the single digits, and the short-term quality word-of-mouth performance is better than the other two competitors. With the launch of new models at the end of 2020, the competitiveness of Mercedes-Benz GLC has been improved again, and the future market performance is expected to continue the strong momentum of 2020, laying a solid foundation for the defending annual sales crown.
3. Sales rebound, SAIC Volkswagen Tuyue reaches its peak with strength
In February, SAIC Volkswagen Tuyue became one of the few models with a month-on-month increase in sales on the TOP30 list. Although sales were still low, it ended Tuyue’s “four consecutive decline” trend. As an important model of SAIC Volkswagen's SUV strategy, Tuyue has maintained an average monthly sales volume of over 10,000 since its launch at the end of 2018. It is ranked high in the domestic compact SUV annual sales list in 2020, becoming a German compact SUV The leader. It is no easy task to gain a foothold in the fiercely competitive compact SUV market, not to mention taking advantage of the veteran players such as Qijun and Honda CR-V, which shows the outstanding product strength of Tuyue. Looking back on its monthly complaint performance in the past year, except for the abnormal fluctuations in March, November and December 2020, the number of complaints in the remaining months was relatively low. Especially in 2021, Tuyue's complaint volume has remained in single digits for two consecutive months, and short-term quality reputation shows signs of improvement. Judging from the current trend, under the premise of stable and good quality reputation, Tuyue's future sales are expected to continue to rise, and it is only a matter of time before it returns to the peak.
4. Accumulate and distribute Hongqi HS5 is expected to hit the 'ten thousand car club'
As the main model of the Hongqi brand, the Hongqi HS5 will also perform well in 2020. The cumulative sales in 2020 will be close to 100,000 units. It will overtake GAC in the domestic mid-size SUV sales list in 2020. Toyota Highlander ranks among the top ten on the list. Entering 2021, Hongqi HS5 ushered in a 'good start' at the same time, the sales in January also created the highest record in model history. However, affected by the Spring Festival holiday, Hongqi HS5's monthly sales fell sharply in February, but it remained firmly in the forefront of mid-size SUV sales. Judging from the trend of sales complaints in the past year, the monthly sales of Hongqi HS5 have been stable, with sales exceeding 10,000 in 4 months, and the overall performance is remarkable. What is worthy of recognition is that Hongqi HS5 has maintained single-digit complaints for most months in the past year, and its quality reputation in the short term is worthy of praise. Although the monthly sales of Hongqi HS5 dropped briefly, the momentum for the increase is still there. With its good quality reputation, it is expected to continue its steady upward momentum in the future and launch an impact on the 'ten thousand vehicles club'.
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