Customized for Generation Z Dongben's new LIFE goes on sale starting at 97,800 yuan

China Automotive News, December 16th. In a happy and unsatisfactory press conference from beginning to end, Dongfeng Honda's first A0-class car, LIFE, was officially launched. The new car not only has the Chinese nickname 'Laifu Sauce' which has the same appearance as LIFE, with a sense of cuteness, and the two versions of SPORT and CROSSTAR are also named 'Smart Partner' and 'Smart Partner' to cater to the fun attitude of young people to the end. The market guide price for the four models is RMB 9.78-11.28 million.

As a model for the Z generation, LIFE has been unique from the beginning of its release. Dongfeng Honda does not only use this model as a means of transportation, but gives this model the life experience label 'Honda Xiaozhengtai

The 'dual partner' is powerful in all directions

Although there are two versions of LIFE, each version only has two models, which greatly reduces the trouble of comparing model configurations and choosing different models. Moreover, LIFE innovatively puts forward the concept of 'LIFE has no entry-level' model settings, so each model setting is sufficient to meet the daily travel needs, interpreting the perfect match of 'exquisite car' and exquisite life.

The two models of LIFE 'Smart Partner' come standard with SPORT exclusive package, 7-inch color LCD instrument, tire pressure warning, USB interface, high-fidelity speakers and other practical and safe configurations. In addition, the extra 11,000 yuan for high-end models, including heated exterior mirrors, electric sunroofs, shift paddles, Honda SENSING safety super-sensing and 8-inch DA smart screen interconnection system, has improved comfort and safety in an all-round way. It is excellent value for money.

The shape design of LIFE 'Ling Fun Partner' reflects the popular cross-border attributes. It not only comes standard with the CROSSTAR exclusive package, but also has one-key start, second-row magic seats, and 8-inch DA smart screen interconnection system. , High-fidelity speakers, side safety air curtains and other high-end configurations, showing the concept of high-end entry.

In addition to the different appearance kits, the SPORT and CROSSTAR versions have exclusive colors of Rally Red and Denim Blue respectively, which more intuitively reflect their respective personalities. In terms of power, all LIFE models use a 1.5L i-VTEC engine and CVT gearbox power combination, maintaining the consistent excellent handling performance of Honda models while bringing ultra-low fuel consumption of 5.6L/100km.

'Laifu Sauce' is customized for Generation Z

As a small car with the Z generation as the target user group, LIFE not only has a fashionable and cute appearance, flexible space, richness and configuration, and efficient power, but also pays more attention to the expression of these young people’s emotions. And demand. In the eyes of Generation Z, cars are not only a means of transportation, but also an intelligent mobile space, a technology playmate, and a family member. And these can be fully felt in the 'Laifu Sauce'.

Therefore, LIFE reflects Dongfeng Honda’s sincerity to young users, and for young consumers, it feels the spiritual fit. Therefore, it does not mean that “Laifu Sauce” is tailor-made for Generation Z. For too much.

At this LIFE launch conference, Dongfeng Honda further broke the convention, not only personalizing, cartooning and interesting the new LIFE, but also inviting two-dimensional high-popular IP Kumamoto bears, as well as generation Z trend bands and other crossovers Linkage, by creating an exquisite life town experience exclusive to Gen Z, it fully demonstrates Gen Z's vitality and attitude. And this concept continues in real life, realizing the linkage and 'resonance' between LIFE and Generation Z at all times

On the one hand, the new LIFE satisfies the personalized car purchase needs of Generation Z consumers, and on the other hand, it enhances the exquisite car experience of small cars in an all-round way, and truly allows Generation Z users to realize their self-worth in their own consumption. And the listing of LIFE also allows Dongfeng Honda to take a step forward in the direction of brand rejuvenation and take the lead in the future product rejuvenation layout.