GAC Acura launches 'Different Father' user viewing activities
China Automotive News, December 23, 2020. In December 2020, GAC’s Acura brand launched a user viewing experience for the micro-film 'Different Father'.
According to China Automotive News, the event has been successfully held in ten cities including Hangzhou, Nanjing, Wuxi, Changsha, Guangzhou, Suzhou, Foshan, Dongguan, Shenzhen and Beijing. This event invited the family members of GAC Acura owners and media friends to participate. Through the exclusive customized parent-child immersive viewing experience, they not only really felt GAC Acura’s “insisting on oneself, making difference” outrageous spirit and “I'm”. 'Different.' brand worldview, and enjoy a warm and beautiful weekend time.
In the 'Different Father' micro-film, through the 'unusual love' of the father (Hu Jun) to his son (Han Haolin), the protagonist's adherence to the worldview is passed on to the public. Acura's 'I'm Different' brand world view is a high level interpretation, and it is also a vivid interpretation of GAC's Acura brand's spiritual attitude that refuses to follow and cater to low dimensions, and adhere to high-dimensional concepts and perseverance.
'Control one's own life without being swayed by others; firmly believe in self-belief without compromising with the secular; enrich the experience of life without disdain for superficial exaggeration; dare to take the road that others have not walked and gain A different kind of scenery.' This monologue is an accurate interpretation of the worldview of the 'I'm Different.' brand. It deeply touched every car owner and media friends at the event. It demonstrates the distinctive brand charm of GAC Acura.
In addition, the customized and immersive brand-exclusive scenes and interactive message links at the scene of the movie-watching event made car owners and media participating in the event feel cordial and warm. Sentences full of sincere messages, innocent and brilliant smiling faces, and happy and warm moments of group photos, created a warm and pleasant atmosphere belonging to the big family of GAC Acura owners.
As the first branded micro-film created by GAC Acura, it has insisted on 'user-centered' since the day of preparation. At the launch of the RDX A-Spec sports model at Tianmen Mountain in September this year, GAC Acura Together with the well-known writer and screenwriter Feng Tang, he jointly released the brand micro-film plan, so as to recruit self-seeking, determined and persistent 'unconventional people' from the extraordinary moments in ordinary life to draw creative inspiration in life. After three months of selection, the final selection of 'Different Father' was chosen as the script, and starring by the actor Hu Jun and the best newcomer nominated by the Hundred Flowers Award Han Haolin. Since its premiere on November 17th at the Ellemen Movie Heroes Ceremony, the micro-film has received unanimous praise from consumers and received enthusiastic responses. As the core idea conveyed by the film, it is also the 'I’m Different.' brand worldview that GAC Acura has always insisted on and advocated, and it has successfully established emotional resonance with consumers.
As a sports luxury brand originated from Honda and born in North America, GAC Acura has always pursued unique and persistent pursuit of product technology and brand spiritual core. In the future, GAC Acura will adhere to the brand proposition of 'performance-based luxury'I'm Different.' The brand worldview of 'I'm Different' is passed on to more like-minded consumers.
