Geely may set up a new company to develop and sell electrified models

According to sources, Geely’s management has realized that it is necessary to develop, market and sell electric cars in a different way from traditional cars, so they have decided to establish an independent company.

In the latest news from Reuters, a source revealed that Geely plans to establish a new company to explore new methods for product planning, marketing and sales of electric vehicles. The industry practices for the marketing and sales of electric vehicles are different.

According to people familiar with the matter, Geely may establish Lingling Technologies this year to manage its models based on SEA's vast intelligent evolution experience architecture, while the Lynk u0026 Co brand models produced on the SEA platform (leading from the first pure electric vehicle) The new company will also be solely responsible for the marketing and sales of GZ Zero) and Geometry brand models.

'Geely’s management has realized that it is necessary to develop, market and sell electric cars in a different way from traditional cars, so they have decided to establish an independent company.'

It is reported that Geely’s latest plan will adopt a different operation method as a key step in the company’s new four modernization transformation. Just last month, they announced a series of alliance plans, including the signing of an architectural cooperation agreement with Faraday Future (FF) and the establishment of a joint venture with Foxconn, aiming to transform into a leading electric vehicle contract manufacturer and Engineering service provider.

So far, Geely has declined to comment on this matter. According to information provided by a person familiar with the matter, the new company has not yet been officially registered, and the official name has yet to be finalized.

In addition, the new company will conduct in-depth research and update on the relevant technologies of the SEA platform, independent of the traditional automotive sector, and plan to obtain market data in a brand-new way to develop future-oriented new electric models.

According to people familiar with the matter, the new company will also have an independent sales team and will open showrooms in major cities in China. Some will be sold as distributors, and the other will be directly managed by themselves. , You can directly control pricing and inventory.