SAIC Passenger Vehicle delivers the first MG pure electric car in Germany

Recently, the reporter learned from overseas social media that SAIC Motor Passenger Cars sold the first MG pure electric car in Germany and successfully broke into the 'base camp' of European car companies. For a long time, the European market has been a high ground for mainstream auto brands. Especially in the new energy era, stricter emission regulations have further raised the entry barriers for the European market, which can meet the European standards to enter the European market and take root. This means that the quality of 'Made in China' has been certified by users in developed countries, and it also means that Chinese auto brands, led by SAIC passenger vehicles, have strongly entered the 'hinterland' of the European market.

As the birthplace and leader of the modern automobile industry, Germany has long been the 'ceiling' for automobile Ru0026D and manufacturing. German quality is recognized by users all over the world, and it is also the first choice of Germans. According to a survey, more than 70% of users in Germany purchase their 'own' brands. Behind SAIC's entry into Germany, the essence of the fact that Chinese auto brands have achieved direct competition with local brands in the European market based on their experience in the rapid development of the domestic market. As the independent brand of China's largest car company, SAIC Passenger Vehicle has independently mastered a number of core technologies in the fields of new energy and intelligent networking, and has continuously transformed its technological advantages into product advantages. Take MG EZS as an example. This car not only meets the stringent European emission standards, but also has the Euro NCAP five-star safety evaluation and passed the REACH environmental protection standard.

In fact, SAIC started its globalization strategy as early as 2010, and gradually deepened the deployment of new energy overseas markets with Europe as the leader. With the UK as the bridgehead, SAIC passenger cars have now entered developed countries such as Norway, Spain, Portugal, Italy, Greece, and Belgium, and are fully blooming in the European market. In addition, SAIC passenger car new energy models are also exported to Thailand, Malaysia, India, Saudi Arabia, Chile, Peru, Cuba, South Africa, Egypt, the Netherlands, Central Asia, Australia and other countries and regions.

SAIC Passenger Vehicle's intensive efforts in overseas markets have been actively reported on sales and reputation. In 2020, SAIC Motor's overseas sales of passenger cars reached a record high with over 230,000 vehicles sold throughout the year, a 67% year-on-year increase. In the field of new energy, the United Kingdom, France, the Netherlands and other countries have become the main incremental markets for SAIC's passenger cars; in terms of fuel vehicles, SAIC's passenger car sales have ranked first in market segments such as Australia, Chile, and Egypt. At present, SAIC Passenger Cars has more than 4.1 million overseas fans, and its Internet car users have travelled 220 billion kilometers, which is equivalent to circling the earth 5.44 million, becoming a model representative of Chinese car brands going global.

SAIC passenger cars are 'going out' systematically, planned and organized. It is reported that in 2021, SAIC Passenger Vehicles will continue to accelerate the pace of 'going out'. On the basis of consolidating the base markets of South America, Australia and New Zealand, and the Middle East, it also plans to enter 21 overseas countries and markets, and the number of sales outlets will also increase. Increased to more than 800, accelerating the promotion of 'Smart Manufacturing in China' to the world. In addition, SAIC Passenger Vehicle will continue to focus on Europe as its key overseas strategic market, and will simultaneously deploy on a global scale, launching three products in advance, of which the '5G Intelligent Electric SUV' MARVEL R will be the first to land as its flagship model.

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