Sales of new energy vehicles exceed one million in 2020, and passenger vehicles decline by 6.9% year-on-year
China Automotive News, January 26, 2020 is an extraordinary year for the domestic passenger car market. After two consecutive years of sales decline, it was affected by the new crown epidemic at the beginning of the year, and the entire production and sales chain was blocked. .
According to the 'Analysis Report on Passenger Car Retail Volume in 2020' (hereinafter referred to as the 'Report') through Dasouche Zhiyun, China Automotive News reported that domestic passenger car sales fell to the bottom in February, and The monthly sales volume was only 204,000 units, a year-on-year decrease of 77.8%.
Afterwards, driven by favorable conditions such as the gradual control of the epidemic and the accelerated restoration of the domestic economy, the passenger car market gradually recovered and recovered. In 2020, the passenger car market sales reached 19.859 million units, a year-on-year decrease of 6.9%, which was narrower than that at the beginning of the year, and the overall trend showed a V-shaped reversal.
Similar to the overall trend of the domestic passenger car market, the sales of new energy vehicles also experienced a cliff-like decline in February, with monthly sales of only 10,000 units. As of the first half of the year, sales of new energy vehicles were still hovering close to the same period last year. The embarrassing situation of 'cut in the middle'. In the second half of the year, the new energy vehicle market hit hard by the epidemic also ushered in a lot of good news, especially the introduction of the new energy top-level plan in October, which gave the industry and consumers a boost. By the end of the year, the sales of new energy vehicles had achieved the “ten consecutive years”. In December, the monthly sales volume reached 222,000 units, and the annual sales volume also exceeded the 1 million unit mark, a record high.
Bad news such as the decline of new energy subsidies has gradually been digested by the hot market. Recently, Luo Junjie, director of the Equipment Industry Department I of the Ministry of Industry and Information Technology, revealed that according to preliminary statistics, the sales of new energy vehicles to the countryside in the past four months have exceeded 180,000 units, and the effect is far better than expected. Moreover, the government did not pay a penny for this new energy vehicle going to the countryside, and all car companies gave their own profits and discounts. This also explored another form of effective sales stimulus besides subsidies.
In terms of new energy models, the most popular models in 2020 are Tesla Model3 and Hongguang MINI. Stimulated by successive rounds of price cuts, Tesla Model 3 sales have increased significantly, with annual sales reaching 139,000 units and a market share of 12.2%. The Hongguang MINI, which went on the market in the second half of the year, showed a more fierce upward trend. With a very competitive price of around 30,000 yuan, it sold 116,000 units and became the runner-up in new energy vehicle sales.
At the specific brand level, although Volkswagen still tops the list with annual sales of 2.629 million units, its year-on-year growth rate has declined by 16.1%, and its market share has also fallen by 1.4% year-on-year. Among the top ten brands in sales, in addition to Volkswagen, Geely's market share has also declined, with sales falling 15.3% year-on-year and share falling 0.5%.
It is worth mentioning that despite the overall downturn in the industry, luxury car sales have not been greatly affected, with a year-on-year increase of 9.3%, which not only achieved positive growth, but also increased the rate of increase compared to 2019. Judging from the monthly sales data, the sales of luxury cars in February fell to a low of 33,000 units and then rebounded quickly. After the second quarter, sales of luxury cars have exceeded the level before the epidemic. Overall, the epidemic did not have an impact on luxury car sales. . The declining market share of popular brands was also just made up for by luxury brands such as the German-based BBA, thus stabilizing the overall market position of the German-based brands.
From a city perspective, 9.59 million units were sold in 1-2 tier cities, a year-on-year decline of 6.1%, slightly lower than the overall decline in the broader market. In the second half of the year, sales in all levels of cities began to rebound sharply. In comparison, the market recovery ability of 1-2 tier cities is better than that of cities below tier 3. In the specific city rankings, Shanghai still tops the list with an annual sales volume of 655,000 units, and Tianjin has an extremely bright performance, with sales increasing by 27.8% year-on-year, becoming the city with the largest year-on-year sales growth among the TOP20 cities.
DaSouChe Zhiyun is a comprehensive data service platform of DaSouChe. It provides comprehensive information for the automobile industry through five industry circulation links including new car transactions, second-hand car transactions, auto finance, insurance, and user traffic. Industry chain data, combined with different data scenarios, provides intelligent online data analysis tools to help users quickly and efficiently extract key conclusions from multi-dimensional, multi-granularity, cross-type, and long-term massive multi-source data, and in-depth insight into market changes , To empower enterprises with data.
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