Will not give up the internal combustion engine Aston Martin business plan

Few brands can compete with Aston Martin when it comes to wooing enthusiasts who love traditional internal combustion engine power. A few years ago, the British brand promised to keep at least one manual gearbox in its lineup and promised to be the last brand to offer this option. And now, at a car summit held overseas, its Aston Martin chairman Lawrence Stroll (Lawrence Stroll) also issued a similar statement.

Stroer said: 'There will always be enthusiasts who want to use internal combustion engines, and the company will cater to their needs. By 2030, there will still be 5% of the business will be internal combustion engines.' The reason for publishing this one The statement is due to the UK’s previous announcement that it will ban the sale of new gasoline and diesel vehicles from 2030, and phase out the sale of plug-in hybrid vehicles in 2035.

Before that, Aston Martin had expressed the transition to electrification. By 2024, Aston Martin plans to account for one-fifth of the total sales of electric vehicles. It is estimated that the total annual sales will reach 10,000 units (total sales for 2019 is 5809 units), so its electric models can be calculated. Annual sales will reach 2000-2500 units.

'I never said that the internal combustion engine business will drop to zero.' Stroll said. As for the situation beyond 2030, he does not seem to be confident. 'This is beyond my vision.' With the British government banning the sale of traditional internal combustion engine cars, Aston Martin will be in an embarrassing situation, that is, a small number of cars will not be sold on the market.

In the next ten years, Aston will continue to cooperate with Mercedes-AMG. And Mercedes-Benz's shareholding in Aston Martin will increase from 2.3% to 20%, which means that the future cooperation between the two parties will include the business of traditional internal combustion engine pure electric power.

Editor's comment:

While announcing the transformation, the other side still maintains the traditional internal combustion engine business. In the eyes of the outside world, this operation by Aston Martin seems to be 'awkward'. But in fact, it does this to ensure its own traditional bloodline and strength. Although electrification has become an irreversible development trend, most of Aston Martin's customers are still enthusiasts of traditional internal combustion engines. In order to meet the needs of this group of people, Aston Martin naturally cannot give up easily.