2020 SUV is the best in three years, independent joint ventures are evenly divided

In 2020, a total of 8.948 million domestic SUV models were sold, which was the first to achieve a reversal among the three major models, harvesting the '9 consecutive rises' since April, and finally driving the annual sales growth rate to only a slight decline of 2.4%. Become the best performance in the three years of 2018-2020.

In the top ten models on the sales list, independent and joint ventures each occupy five seats. In terms of autonomy, all models on the list achieved year-on-year growth, and the Haval H6 won the championship for the eighth consecutive year. The Changan CS75, which had been fighting for more than half a year, finally resigned. The competition for joint ventures is concentrated between Germany and Japan. Honda CR-V is outperforming, while German is invincible in the field of high-end SUVs.

In 2020, a total of 8.948 million domestic SUV models were sold. Although a slight decline of 2.4%, it has been the best performance in the past three years. Faced with the continued market downturn and the sudden attack of the new crown epidemic, SUV took the lead among the three major models to achieve a reversal. The harvest in April increased by 2.2% year-on-year, and finally ended 2020 with a strong “9 consecutive rises”. At the same time, its market share with cars is gradually shrinking, and it will overtake it in December.

It is worth noting that in the increasingly fierce competition, the SUV market has shown a significant Matthew effect. Data shows that the top ten SUVs sold in 2020 totaled 2,142,121 units, an increase of 8.52% year-on-year, accounting for 23.94% of the overall sales of SUVs, an increase of 2.44 percentage points from the previous year.

There are many independent bright spots 'short-lived' still to be solved

In 2020, a total of 5 models of independent brands will be included in the 'Top Ten Sales of Domestic SUV Models

Among them, Haval H6, which has led the list for the eighth consecutive year, has made further progress. In 2020, it will achieve a double harvest of the market and the brand. Haval H6 sold 364,352 vehicles throughout the year. With a huge advantage of surpassing the second place by 100,000 vehicles, Haval H6 once again won the SUV market sales champion without any suspense. In particular, the monthly average sales performance of 50,000+ vehicles in the fourth quarter was amazing; at the same time; , The third-generation Haval H6 based on the Great Wall Lemon platform was born, which once again enhanced the product and brand strength of H6.

Changan CS75 is another bright spot in the SUV market in 2020. It has 'fighted' with the Haval H6 for several months, and even narrowed the sales gap to 303 vehicles, but in the end it lacked stamina and ranked second. The bit.

In addition, Geely Boyue rose from 7th to 4th in the previous year, BYD Song’s 'Airborne' list was 7th, and Roewe RX5 remained at 10th, but compared to Haval H6 With the Changan CS75, the three cars have slipped out of the top ten monthly sales list, and the stability is slightly insufficient.

This can't help but think of the Trumpchi GS4 and Baojun 510, which have dropped out of the list in the past two years, but the two once smashing products have quickly fallen in the waves. It can be seen that in the development process of independent brand SUVs, it is necessary to avoid 'short-lived' in the development process, and the brands and products should work together to achieve sustainable development.

Joint venture 'dislocation' competition, the German high-end is invincible

The market concentration of joint venture SUVs is also increasing. With the first 'exit' of the Korean series and the 'no successor' of the American series, the competition in the joint venture SUV market is completely focused on the German and Japanese SUVs, and the two also show great differences.

In terms of German, Tiguan and Tanyue are undoubtedly the most representative products, but apart from that, there is a lack of 'star' products, especially after these two 'powerful works' are 'lost'. It also highlights the weakness of the German SUV in the mainstream market. In 2020, Tiguan sales fell by 24.82% year-on-year, ranking first in the list, and the ranking dropped from runner-up in the previous year to fifth; although Tanyue sales increased by 11.02%, the growth rate was lower than the average level of the list. , The two cars eventually ranked in the middle, stable and lack of vitality.

However, for the Germans, the high-end SUV is its real 'killer.' In 2020, the 700,000 vehicles of BMW, Mercedes-Benz and Audi will complement and promote each other in China's high-end car market. In the field of SUVs, the sales of BBA products even have the strength to compete with mainstream brands. In 2020, Mercedes-Benz GLC sold a total of 165,170 vehicles, which is only 1341 vehicles short of being squeezed into the annual sales list; Audi Q5 and BMW X3 also sold 149,180 and 134,232 respectively, which are equally good. While Cadillac XT5, Lincoln Adventurer, Volvo XC60, Hongqi HS5 and other models, although they are also the sales champions of their respective brands, they have nothing to fight back against the BBA.

In comparison, except for the outstanding Honda CR-V, the rest of the Japanese products are 'more bloomingSpecifically, in 2020, Honda CR-V will be stable all the way, and finally sold 243,037 vehicles throughout the year, which will be promoted to third place in annual sales; while Toyota RAV4 and Nissan Qijun barely rank 8th and 9th on the list, but each face greater Uncertainty.

The Toyota RAV4, whose global sales are 'invincibleThere is more to look forward to. The reason is that in a highly competitive market, in addition to relying on new products to promote short-term popularity, it is also necessary to continuously build brands to achieve sustainable development. In early 2020, the problem of increased oil emulsification started in Toyota RAV4, and the problem-solving process of manufacturers was 'no disease.' Obviously, it is not conducive to the positive development of its products and brands. The Nissan X-Trail dropped from the third place last year to the 9th place, depicting the process of its product's transformation from being old and strong to being old.