BYD business adjustment: build high-end brand/set up four business divisions

On February 3, it was reported that BYD Auto will adjust its organizational structure in the near future and involve the appointment of a number of executives. In response to the rumor, BYD responded that the news is basically true.

Image source: BYD

According to the news, BYD Auto will set up four business divisions, and the specific organizational structure adjustment and related senior management appointments are:

Established the sales department of Dynasty.com, with Lu Tian as the general manager. Lu Tian joined BYD in 2003 and has been responsible for marketing and management in Shandong, Beijing, Tianjin, Northwest and Central China.

Established e-net sales department, with Zhang Zhuo as the general manager. Zhang Zhuo joined BYD in 2004 and has been responsible for BYD's automotive training department, channel department, marketing department, first-line sales and product center.

Established the brand and public relations department, with Li Yunfei as the general manager. Li Yunfei joined BYD in 2004 and was successively responsible for the sales, marketing, branding and public relations of BYD Auto, Denshi Electric and BYD Group.

Established after-sales service department, with Gao Zikai as the general manager. Gao Zikai joined BYD in 2004 and has been responsible for BYD's automobile channels, sales, sports events, and after-sales service management.

Zhao Changjiang, the former general manager of BYD Automobile Sales Company, will be transferred to a high-end brand to be responsible for the preparation work. Zhao Changjiang joined BYD in 2009 and has been responsible for marketing in multiple regions. In 2017, he served as the general manager of BYD automobile sales. At the beginning of February 2021, he was transferred to a high-end brand and was responsible for the preparatory work.

BYD officially stated that this adjustment will be more conducive to BYD Auto’s all-round improvement in brand building, product planning and marketing, customer experience, etc., and to build a more valuable auto brand with partners and users .