Daimler decided not to invest anymore? Tengshi may be cool

Recently, some media reported that Daimler had already made a 'timely stop loss' decision on the Tengshi project and no longer invested in this project. This nine-year-old electric car brand is about to exit.

Previously, Daimler CEO Kang Linsong once said, 'Let us take a look at the development trend of Tengshi, and then make a decision.'

From the perspective of sales performance, the cumulative sales of Denza from 2014 to 2020 are only 18,258 units. Currently, Denza has only one model Denza X on sale. Both pure electric and plug-in hybrid versions are sold. The prices are respectively 319,800 and 289,800. In January-February 2021, the sales volume of Tense X was only 581 units.

Dance is a 50% joint venture established by BYD and Daimler in 2010. The brand is positioned as a high-end company. However, sales have been sluggish for many years, which has caused BYD and Daimler to increase their capital and transfusion several times. In May 2017, May 2018, February 2019, May 2019, and January 2020, BYD and Daimler added 1 billion yuan, 800 million yuan, 400 million yuan, and 300 million yuan to Dengshi respectively And 350 million yuan, Denza has received more than 5 billion yuan in capital increase from both shareholders. The most recent shareholder capital increase occurred on January 14, 2020, and the registered capital increased from 5.06 billion to 5.76 billion, an increase of 13.83%.

In order to enhance brand power, in 2019, BYD and Daimler announced that from July 1, 2019, Beijing Mercedes-Benz Sales Service Co., Ltd. will be directly responsible for the brand operation of Denza, including sales , Marketing and brand communication, customer service, etc., BYD is responsible for manufacturing. Dense X has a large number of designs integrated into the design of Mercedes-Benz, and it is sold directly in Mercedes-Benz dealers. Even so, it has not been able to reverse the fate of Dense X.

BYD and Daimler continue to vigorously promote their respective electrification strategies. In 2020, BYD's brand-new flagship sedan Hanhe, the redesigned flagship SUV Tang, won the favor of the market. Under the joint efforts of the dual flagship models, the proportion of BYD models with a price of more than 200,000 yuan has increased significantly. Since Han was listed in July, sales have been rising steadily, becoming the first high-end C-class sedan with monthly sales of over 10,000 in China's auto industry. In addition, BYD will launch a new energy high-end brand in 2022, will develop products on a new platform, and build an independent dealer network at the same time. The first model, or named 'Dolphin,' will be launched in 2023.

2021 is the 'year of EQ' for Mercedes-Benz in the Chinese market. Following the domestic production of EQC, the pure electric models EQA and EQB will be put into production in Beijing Benz in 2021. After that, EQE will also be launched. Will be put into production in China. In the international market, four new pure electric models including EQS, EQA, EQB and EQE will be launched, and the proportion of plug-in hybrid models will be increased.

Based on this, we got up early and caught up with the late episode. Where will we go in the future? EV Vision will remain concerned.