Dongfeng Citroen's January sales increased by 63% year-on-year, up five consecutive months from the previous month

China Automotive News, February 1st. With the approaching of the Chinese New Year in the Year of the Ox in the Chinese lunar calendar, the auto market has ushered in a new round of peak sales season. In January 2021, the Dongfeng Citroen brand gathered momentum and welcomed the 'good start'. Sales volume increased by 62.9% year-on-year, achieving a 'five consecutive growth' month-on-month.

Brand up, product strength, seize the opportunity

At the beginning of the new year, as an important part of Dongfeng Citroen’s 'Brand UpwardIn other ways, it shows the authentic French life and the energetic and fashionable Citroen brand image.

Combined with the New Year's atmosphere, the Tianyi family also launched the 'New Year's Day, Comfortable Out of the Circle' marketing campaign in January to help the Tianyi family continue to increase its attention and help the terminal to collect a large number of sales leads.

At the same time, Dongfeng Citroen held a National Dealer Conference in mid-January to empower dealers through the “five major supports” of policies, marketing, channels, products and services, and give high rewards to encourage dealers to use more actively Marketing actions and more intimate care services to create value for customers and seize market opportunities.

Five Hearts Guardian, Renewed Products, The Future Can Be Expected

In 2021, Dongfeng Citroen will continue to be customer-centric, with a richer product line, more in-depth 'five-heart protection' action, and broader customer experience, and upgrade to create a 'bull trend'. Activate the target market and create greater opportunities and space for the continuous increase in sales in 2021.

In the new year, Dongfeng Citroen will launch three major product events to activate the market. Tianyi will launch a new year model, all of which will be equipped with ATN8 gearboxes, with new upgrades in comfort; the mid-term C3-XR facelift will bring new design upgrades, making the models younger and more energetic; in addition, Citroen’s global strategic models will be Presenting a new generation of Citroen’s design language and integrating with high-tech elements, both design and driving experience will bring more surprises.

The start is a decisive battle, and the start is a sprint. When Dongfeng Citroen is working together to make a good start without relaxation and relaxation, we have enough reasons to believe that the new Dongfeng Citroen will have a bright future. period.

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