Dongfeng Yueda Kia kicks off the brand renewal transformation at the Shanghai Auto Show

China Automotive News Network, April 19th. At the 2021 Shanghai Auto Show that opened today, Dongfeng Yueda Kia released a new borderless LOGO, which means 'break the boundary and start again'The new brand concept of “Dongfeng Yueda Kia” indicates that Dongfeng Yueda Kia will accelerate the transformation to electric power for independent, confident, and enterprising young people, and become a trend-setting mobile travel brand that continuously inspires customers.

In addition, Dongfeng Yueda Kia brings three of the most flammable new cars that disrupt the market, the Ace, the fourth-generation Jiahua, and the EV6, as well as popular models such as Kaiku, 2021 K3, and Ao Pao. At the Shanghai Auto Show, 1,000 visual screens were used to create a new digital intelligent interactive booth, redefining the most fashionable booth image.

Opening a new era of mobility, Dongfeng Yueda Kia breaks the circle and reshapes its brand

Go young, rebirth to the new. Facing the ever-changing market, Kia took the initiative to change in order to provide a better experience for independent, confident, and enterprising young people. According to the New Kia strategy, at the beginning of this year, Kia changed its company name and LOGO, released a new brand concept and slogan ('Movement that inspires'), updated its mid- and long-term strategy 'Plan S

The small LOGO demonstrates the big change. Just as Kia removed the boundaries of the original LOGO, Dongfeng Yueda Kia released a new 'borderless' LOGO at this auto show, launching the brand's signal flares to 'break the boundaries and start over'. The new LOGO uses the three design concepts of 'balance, rhythm, and upward

The commercial layout of Dongfeng Yueda Kia will also start the 'wide-angle mode' at the same time as Kia globally. General Manager Liu Changsheng said: “Under the influence of electrification, driverless driving, and smart interconnection, the concept of mobility is changing. Kia is reshaping the brand based on the philosophy of'Movement that inspires'. The definition is separated, and the future vision of the mobility solution is added. This is a step ahead and is in line with the future development direction of Dongfeng Yueda Kia.'

The Dongfeng Yueda Kia booth at the 2021 Shanghai Auto Show uses 'movement' and 'inspires' as the starting point to create a new booth image and refresh the brand experience. Through more than 1,000 visual screens, brand experience space, colorful ball treadmill, new LOGO interaction, etc., a vibrant lifestyle trend space is created.

In the future, Dongfeng Yueda Kia will focus on enhancing brand experience, enhancing brand value, transforming to electrification, and continuing to display a brand image that leads future technology and trends.

The first production car of Smart Running Ace is unveiled

The Ace, which debuted at the Shanghai Auto Show, is the first new model with a new LOGO. The new car integrates four hard-core advantages of Qi Ding A design, Ding A power, Ding A feeling, and Ding A technology, and its strength crushes the same level. The overall shape of the smart running Ace is tough and sharp, with a body length of 4530*1850*1695mm and a wheelbase of 2640mm, creating the largest space in its class; the smart running Ace is equipped with a 1.5T high-performance engine using Kia’s global original CVVD technology, with maximum output Up to 200 horses. The 10.25-inch display, NVH performance optimization, GT Line dedicated seats and orange accents create a sense of high-quality from the inside out in the details; L2+ ADAS intelligent driving assistance system, intelligent intelligent interconnection 3.0, the first joint venture SUV full-scene intelligent technology It is a pioneer in safe driving and meets customers’ demand for “full-time online” trendy travel.

Jiahua is Kia’s flagship MPV, with cumulative global sales exceeding 2 million units, making it a truly global car. The fourth-generation Jiahua has a tough and atmospheric SUV, with dual 12.3-inch integrated screens, creating a sense of high-end luxury technology; the blessing of the third-generation i-GMP platform gives the new car the widest, most practical and most comfortable in its class In addition, the L2+ level intelligent driving assistance system DRIVE WiSE, which brings all-round safety protection, will become an absolute disruptor in the MPV market.

The EV6, the first dedicated electric vehicle on Kia’s E-GMP platform, also made its global debut at the Shanghai Auto Show. EV6 conveys the design style of future electric vehicles with the product image of a pioneering cross-border vehicle; the longest range of 600KM (NEDC standard); 800V ultra-high-speed charging system, which can charge the power from 30% to 80% in only 14 minutes , And only need to charge for 4 minutes and 30 seconds to increase the endurance of 100KM; in addition, the Kia EV6 GT model only needs 3.5 seconds to accelerate from 100 kilometers, and the maximum speed can reach 260km/h.

Evolution is an endless road, and ideals are eternal light. 2021 is the first year of Dongfeng Yueda Kia's brand remodeling, and it is also a year of opportunities. Dongfeng Yueda Kia will unswervingly promote the brand renewal.