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Due to the epidemic, the European auto market hits the lowest sales volume in nearly 5 years in November

by:Yisheng      2021-06-16

The epidemic never seems to have really left.


Due to the intensification of the epidemic, as of the beginning of November, at least 12 European countries have announced 'blockade' orders, including the five most important automotive markets on this continent-Germany, Italy, Spain, France and the United Kingdom , Especially the latter two fell by more than 27%, making the sales of the European car market continue to decrease.


In November, the total passenger car sales in the 27 EU countries (including the UK temporarily) and the EU 3 countries closed at 1,047,409 units, down 13.5% year-on-year. Not only did the decline expand to double digits again—almost twice as much as in October, but sales also hit the lowest value for the same period since 2015, only better than 989,457 vehicles in 2014.



This stopped the cumulative sales of the first 11 months at 10,746,293 units, still down 26.1% year-on-year. Considering that the epidemic situation in many European countries in December is still serious, and sales cannot be expected too much, the total car sales in these European countries this year may not even reach 12 million vehicles.


Outstanding Norway


As the overall European market is like this, the situation in various countries is naturally not much better.


Judging from the total sales as of November, these 30 countries have not escaped the fate of decline without exception, and the year-on-year decline in the rest of the countries except Norway has exceeded 10%.


In comparison, the situation in November is indeed a good one. After all, there are still six countries whose year-on-year rates are positive, but among them, Denmark, Romania and Greece can only be regarded as a slight increase, especially Denmark. Only 0.3%. Among the remaining three countries, the only one with good sales and growth rates is Norway mentioned in the previous article, which increased by 24.9% year-on-year to 12,533 vehicles.



So why does Norway stand out? Mainly rely on the electric vehicle market.


Unlike many countries that have only begun to pay attention to and promote electric vehicles in recent years, as early as 1990, Norway exempted the purchase tax and import tariffs on pure electric vehicles, and subsequently launched a series of large-scale electric vehicles. Subsidies and tax reduction measures, and even tolls and parking fees, etc. can enjoy certain concessions, making electric vehicles extremely advantageous in Norway.


However, before 2011, there were fewer electric vehicles, resulting in fewer sales in this segment. According to data from the Norwegian Road Traffic Information Commission (Ovlysningsrådet for Veitrafikken, OFV), the country’s electric vehicle sales began to increase rapidly after 2011. Although the growth rate has narrowed in recent years due to a large base, sales have continued to increase. , The market share has also continued to increase.


Take the new passenger car market as an example. In 2019, the share of electric vehicles in Norway was 55.9%, of which pure electric and plug-in hybrids were 42.4% and 13.6% respectively.



Since September this year, due to the low comparison base and the continued increase in the electric vehicle market, the new passenger car market in Norway has achieved growth for three consecutive months, and the growth rate has exceeded 20%. Among them, the total sales of the electric vehicle market in the first 11 months reached 87,784 units, which has surpassed the 79,640 units in the whole year of last year, which has also increased its share of the passenger car market to 72.6%. According to this development trend, perhaps Norway will really achieve the goal of 100% of all new cars being pure electric models in 2025.


Toyota Yaris became the third best-selling model in Europe for the first time


Compared with other countries, the situation of major car companies in the European market seems to be worse.


In the first 11 months, no one had a decline of less than 10%. Even in November, there was no 'lucky person' who could escape the fate of negative growth. Even the best-performing Toyota Group fell by 1.9 %, and this is mainly because the Toyota brand's decline was small, only 0.7%. If it weren't for Lexus's 17.9% drop, the group's performance could have been better.



From the data released by JATO Dynamics for the top 10 models sold in the 27 EU countries in November, Toyota’s success may be largely due to the 29.0% year-on-year increase in sales of Toyota Yaris. With 19,160 vehicles, it ranked third in the November list, second only to Volkswagen Golf. Data show that this is the highest ranking in the history of this model since it entered Europe, even surpassing the fourth place set in September 2018.


This situation will occur. On the one hand, because the older generation of Yaris is at the end of life in the same period last year, more consumers choose to hold money and wait and see, so sales at that time fell by more than 15% year-on-year; on the other hand, However, with the launch of a new generation of Yaris at the beginning of this year, the car's sales have continued to recover. Therefore, on top of the advantage of a low base, it finally ushered in its first positive growth this year in November, providing the brand with an increase of about 4,000 vehicles.


FCA, whose decline is only worse than Toyota's, is more dependent on the growth of Jeep. It is unbelievable to say that FCA's JEEP is the only brand that achieved double-digit growth in the November ACEA data.



Behind this growth is also the advantages brought by the low base and the launch of new products. In November last year, Jeep sales fell 15.8% year-on-year to 11,622 units, and with the introduction of Renegade and Compass plug-in hybrid models in the second half of this year, sales of these two vehicles began to rise sharply. According to JATO data, the single-month year-on-year data of the two in September has begun to turn positive, and it is with their efforts that the sales of Jeep have also achieved positive growth for three consecutive months since September.


In addition to Toyota and Jeep, the most curious is Audi, because it and Jeep are the few brands that maintained positive growth in November, even though the increase was only 1.1%. Like Jeep, its growth is also due to the strength of electric models, and the joint efforts of pure electric models e-tron and plug-in hybrid versions of A4, A6, Q5 and other models.


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