FAW Hongqi completes annual sales of 200,000 vehicles ahead of schedule, a year-on-year increase of 100%

China Automotive News, December 29th. On the 25th of this month, China Automotive News learned that after the Hongqi brand’s annual production of 200,000 vehicles was completed 11 days ahead of schedule, Hongqi sales also reached the annual sales target of 200,000 a week in advance, year-on-year Increase by 100%.

Since 2018, Hongqi's sales have increased by 624% year-on-year; in 2019, its sales have increased by 203% year-on-year. Its sales have also exceeded the 100,000 mark from less than 5,000 vehicles in 2017. FAW Hongqi exceeded 30,000 vehicles in 2018 and 100,000 vehicles in 2019. This year's sales have doubled.

At the beginning of this year, Xu Liuping said: In 2021, FAW Hongqi will challenge its annual sales of 400,000 vehicles. This is the sales target of FAW Hongqi in 2022. In August, Xu Liuping stated at the 12th China Automotive Blue Book Forum that 'Hongqi sales in 2021 will be doubled from this year's basis.'

On December 4, 2020, at the Boao Forum for Chinese Entrepreneurs in Boao, Hainan, Hongqi E-HS9 was grandly listed. Xu Liuping, Chairman and Secretary of the Party Committee of China FAW, made the title 'Promoting the New Era of Chinese Automobiles' The keynote speech of 'High-quality Industrial Development' demonstrated the upward strength of the Hongqi brand in front of 1,700 Chinese entrepreneurs.

In September this year, Hongqi also became the chief official partner of the Asian E-Sports Masters Cup, breaking through with the new generation of young users, releasing their individuality, and performing wonderfully in the fierce arena. At the end of this month, the Red Flag brand will also sign a contract with Dunhuang Research Institute to promote oriental culture and shape the prestige of the great power.

Hongqi H9 and E-HS9 won the '2021 China Car of the Year' award and the '2021 China Top Ten Car of the Year' respectively.

The brand-new Hongqi H5 has been fully upgraded on the basis of the sales volume of over 100,000 in two years. As Hongqi's first luxury B-class SUV, the Hongqi HS5 has continued to sell well since its launch. In August, it achieved monthly sales of over 10,000 yuan and became the star product of Hongqi brand sales.

The 2021 Hongqi HS7 was also released in Tibet, standing in the C-class luxury SUV market.

'Dual Customization' is a Hongqi brand specializing in the design, development, personal customization and creative modification of Hongqi's personalized supreme experience products for the new noble supreme feelings. Hongqi H9+ is a new noble and supreme customized product based on the popular star product Hongqi H9, through image blessing, comfort blessing and courtesy blessing.

The other product, Hongqi HS7+, is based on Hongqi's flagship C-class SUV HS7. It is a new noble and supreme customized product that has been created through mighty empowerment, private empowerment and leisurely empowerment.

At the Beijing Auto Show in September, two new high-end and supreme customized products made their first glorious debuts, marking the first year of customization for Chinese auto brands.

'Everything is for consumers, everything is for consumers, everything is respectful to consumers'-this is the first principle of the new era of the new red flag. In 2020, Hongqi adheres to “customer-centric”, focusing on brand, product, sales, service, culture and life in an all-round way, and further upgrades the “six-in-one smart” experiential marketing model, and is driven by two-wheeled management innovation and digital innovation. The four dimensions of users, distributors, regions and headquarters are fully empowered, and they are practical and detailed. Based on a clear judgment on the trend of digitalization, Hongqi advances digital marketing first, deeply cultivates the digital empowerment of experience content, breaks space limitations, strengthens customer experience, and reaches users directly.

At the 'Breakthrough Cycle and Open up Growth-2020 New Growth Conference' hosted by Harvard Business Review recently, FAW Hongqi was listed in the '2020 China New Growth Digital Innovation ListTogether with distributors across the network, the Red Flag 'Qishi Plan' was established to open up the digital and innovative marketing links for brands, products, and terminals. At present, more than 400 distributors and Suren Douyin accounts have been incubated, and the number of fans has reached 7.48 million. The digital transformation of marketing has achieved initial results, and continued to expand the brand's private domain traffic pool, helping the brand to create a new journey.

The Hongqi Zhilian APP has received support from more than 2 million members, with an active rate of 15%; Hongqi has also innovatively launched the Hongqi WeChat Mini Program. Today, there are more than 15,000 WeChat Store owners and weChat users. More than 179,000 people.

Since the launch of the new Hongqi brand strategy in 2018, Hongqi has won the favor and recognition of more than 300,000 consumers thanks to its products and services.

The Hongqi factory has become the most advanced smart factory and green factory in China, and its strength guarantees the continuous improvement of the quality of the Hongqi brand.

The Red Flag brand has always been user-centric and committed to providing users with high-quality and ultimate service experience. It has launched a series of industry-first services, including: three lifetimes and one exemption, that is, lifetime free warranty, lifetime Free pick-up and delivery, free life-time rescue and 4 years/100,000 kilometers of extra-long free maintenance and other services; at the same time, focusing on new car customers, innovatively carry out the second 'happy delivery' red flag moment of new cars to solve the problems of customers in the early stages of vehicle use. This kind of doubts and worries; guided by the way of concierge, carry out the 'renewed delivery' red flag moment, to provide red flag customers with the ultimate service experience with a sense of ceremony and distinctiveness, so that the honor and touch will run through the whole service process.

It is reported that the Hongqi brand will achieve mass production of L4 self-driving cars in 2021. In 2023, traditional fuel vehicles will be fully electric-driven. In 2025, the sales of pure electric vehicles will account for more than 25%.

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