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Ford and Google reach strategic cooperation to accelerate business transformation

by:Yisheng      2021-06-08

China Automotive News, February 3, yesterday, Ford Motor announced that it has reached a strategic partnership with Google (Google) to help accelerate Ford's business transformation and reshape the intelligent and connected car experience. As part of its strategic cooperation, Ford has listed Google Cloud as its preferred cloud service provider, so as to make full use of Google's global leading technical expertise in the fields of data analysis, artificial intelligence and machine learning.

According to China Automotive News, the strategic cooperation agreement between the two parties will last for six years, and it is planned that from 2023, Ford and Lincoln brand models will be equipped with an Android-based automotive operating system (Android Automotive OS). ) A new in-vehicle infotainment system developed.

Ford and Google reached a six-year strategic cooperation

Ford and Google will set up a new collaboration team, TeamUpshift, to make full use of the talent and technological advantages of the two companies to promote continuous innovation. The team will co-create a personalized consumer experience and seek a series of disruptive and data-driven business development opportunities, including creating a new personal car buying experience and creating a new data-based car ownership method, thereby accelerating Ford’s business transformation .

Ford Motor Company President and CEO Jim Farley (Jim Farley) said: “Ford is continuing to promote the most far-reaching business transformation in the company’s history, which revolves around electrification, intelligent connectivity, and autonomous driving. In the core areas, Google and Ford are working together to build an innovative team that can truly provide customers with an excellent experience and achieve business advancement with the times.'

Google and Alphabet CEO Sundar Pichai said: 'From the world's first assembly line to the latest driver assistance technology, Ford has been leading the pace of innovation in the automotive industry for nearly 120 years. We are proud to be able to work with Ford to leverage Google's expertise in artificial intelligence, data analysis, computing and cloud platforms to help Ford transform its business and create automotive technologies that ensure safe driving and are always online.'

As Ford’s preferred cloud service provider, Google will begin to provide Ford with technical support in artificial intelligence, machine learning and data analysis later this year to help Ford accelerate its digital transformation and realize business operations Improve the efficiency of Ford; and use Google’s trustworthy, safe and reliable cloud platform to promote the development of Ford’s intelligent network technology. Through cooperation with Google Cloud, Ford plans to:

·Use differentiated technology and personalized service to further enhance customer experience;

·Accelerate the modernization of product development, manufacturing and supply chain management, including studying how to use Google Vision AI tools to train front-line manufacturing employees to further ensure the stable operation of plant equipment;

·Accelerate the application of data-driven business models so that customers can receive notifications in real time, such as vehicle maintenance reminders or trade-in policies.

Ford Motor and Google have the same vision-to bring consumers a more pleasant, safer, and more efficient intelligent network experience without distracted driving, and upgrade through the air software (OTA) technology allows consumers to enjoy the most cutting-edge technology and services. Starting in 2023, Ford and Lincoln brand models will be equipped with a new in-vehicle infotainment system based on Android Automotive OS. In addition, based on this operating system, Ford Motor and third-party developers can continue to develop new applications to create a frequently-used and more personalized car ownership experience for car owners.

'We are focused on creating unique Ford products and services that customers need,' said Jim Farley, President and CEO of Ford Motor Company: 'This collaboration will open up our team Restraint, while continuing to innovate for Ford and Lincoln owners, at the same time provide them with Google’s world-class applications and services at any time.'

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