Jietu responded to the 'false' propaganda incident, which was caused by the misprinting of the factory certificate

Automotive Information Network, May 10th, Jietu Marketing Center made a statement response to the recent feedback from some Jietu users that 'there is false propaganda on Jietu X70 PLUS'. In the statement, Jietu stated that the presentation at the launch conference was not rigorous enough, which caused users and the media to misunderstand the configuration of different versions of vehicles.

For the 'laser headlight' problem that users are concerned about, Jietu officially stated that the mark in the remarks column of the 'motor vehicle factory certificate' is incorrect, and it is not standard equipment. However, Jietu will provide free for users with wrong certificates. Install laser headlights or give users corresponding cost compensation. Jietu’s statement restores the whole truth, and “false” propaganda does not exist. In fact, as a family SUV with a starting price of less than 80,000 yuan, the Jietu X70PLUS is obviously unreasonable with standard laser headlights.

Re-discover the truth of 'false' propaganda

As the protagonist of the event, the Jietu X70 PLUS was a new model launched on October 18 last year. At that time, a total of 9 models including Tian, u200bu200bDi, Shan and Huo were launched, with a guide price of 77 to 137,000 yuan. 1.5T+6MT/6DCT, 1.6TGDI+7DCT three power combinations.

During the listing period, Pinhui Auto’s media 'Dachehui' under the media matrix also reported on the launch of the new car. For the laser headlight, it was stated in the manuscript that it was an optional configuration. It is not standard on the listed models, even the highest equipped models at the time did not have this configuration. To this end, 'Qi Cha Pa Tan' also consulted the official information at the time, and also explained that the laser headlights were optional.

As for the misunderstanding of the new car launch conference, in fact, the new car launch conference of the car companies will give a special introduction to the most important highlights of the new car. The later specific models are still subject to the officially announced model configuration table. This is also the method that all car companies will adopt, not Jietu. As for the '13 item reductions

Of course, Jietu also admitted that there was a problem with the mark on the 'Motor Vehicle Factory Certificate'. Therefore, it also gave compensation options for this part of users, installing laser headlights or giving users corresponding fees make up. To say that Jietu deceives users, it does not exist.

Jietu has always been sincere to users

As a new brand that has only been established for more than three years, Jetto was officially released on January 22, 2018. It is catching up with the slowdown in the growth rate of the Chinese auto market and is also affected by the epidemic. However, Jietu completed the milestone development of cumulative sales exceeding 300,000+ sales in just 28 months. If it really relies on deceiving users, it may be difficult to achieve rapid growth against the trend.

Jietu not only did not deceive users, but really adhered to the user-centered business philosophy and created a new brand positioning of 'Travel+'. Jietu has successfully held three Jietu fan cultural festivals, 674 Jietu family banquets, 737 self-driving tours, and 79 ecosphere experience activities, continuously enriching the content of the 'travel+' ecosphere, and contacting and communicating with each other. Let users better understand Chery Jietu, and strengthen users' sense of experience, participation and sense of acquisition.

This is currently a rare brand among many car companies that really takes users to play together, especially fan festival activities, which are both laborious and costly, but this feast involving users, Jietu has Held three consecutive sessions. In addition, every time Jietu launches a new car launch conference, many users are invited to participate, not just a few car booking users like other brands. At the end of the year, family banquets all over the country, inviting users to spend the holidays together are a major feature of Jietu.

It is also understood that more than 10% of the 300,000 users have participated in product development. It is the number one Chinese SUV brand with the number of users participating in product improvement. At the same time, the referral rate has risen from 10%. At about 30%, it ranks first among Chinese brands.

In today's market, the new generation of Chinese brands represented by JET, not only will not deceive users, but will take the initiative to bear cost pressure and provide users with more comprehensive configurations at lower prices. Compared with 100,000-class joint venture cars, most of the Internet of Vehicles has not yet been popularized, let alone laser headlights. Therefore, it is obviously not true to say that Jietu deceives users!