Lantu Auto wins one gold and one silver at the 2020 Transform Awards

China Automotive News, January 15th. Yesterday, the global brand annual festival 2020 Transform Awards Asia was successfully held online.

According to the China Automotive News Network, Lantu Motors competes fiercely with thousands of brands including Volkswagen Group (China), Nescafe, Coca-Cola, Nike, Shangri-La, Tencent Music Entertainment Group, etc. 112 awards and stand out, respectively won the gold award in the Best naming strategy (best naming strategy award), and won the silver award in the Best visual identity from the engineering and manufacturing sector (the best identification design award in the engineering and manufacturing industry) . At the same time, it was nominated for Best development of a new brand within an existing brand portfolio (the most potential new brand development award).

This review committee is composed of 14 top brand and corporate communication experts from all over the world. They have been engaged in brand management work for companies such as Google, IBM, and Chanel all year round. Prior to this, well-known brands such as Citibank, Hyatt Hotels, Disney and FIFA have all won important awards in the Transform Awards.

Lantu Automobile won the 2020 Transform Awards Asia Best Naming Strategy Gold Award. A member of the judging committee, Michael Friedberg, who is in charge of commercial marketing/marketing strategy from IBM Digital Business Group, spoke highly of the Lantu car brand naming. VOYAH refers to Voyage 'Navigation

Lan Tu, a homophonic 'blueprintAmong them, 'lan' represents the wind in the valley, the fresh breeze is coming, fresh and natural, giving people the association of pure and clean new energy; 'map' means planning new ideas and full of wisdom. Lantu Motors takes 'Let cars drive dreams and empower a better life' as its brand mission, and strive to provide consumers with a zero-anxiety high-end smart electric experience in the new energy era and satisfy consumers' yearning for a better car life.

Claudia Cristovao, member of the review committee and head of Google Asia Pacific Brand Studio, said in a vote for Lantu that the LOGO design of the Lantu brand is very inspirational, adhering to the vision of 'high-end, simple and technological' The style, whether it is the design or the visual planning of the overall image, has a very distinctive degree of recognition, and it is well deserved to win the silver award for the best recognition design in the engineering and manufacturing industry. The LOGO design of the Lantu brand is inspired by Kunpeng's wings, showing that the brand accompanies users to walk in the wind, using strength and creativity to create a blueprint for life and realize self-worth. At the same time, Lantu Auto was also shortlisted for the Most Potential New Brand Development Award.

Lantu Auto is positioned as a 'anxiety-free high-end smart electric brand' and is China's 'new strength in car manufacturing'. Since its official release in July 2020, Lantu Automobile has developed rapidly.

On July 29, 2020, Lantu officially released its brand strategy and the first concept car iLand

On September 26, 2020, the world premiere of the first mass-produced concept car iFree at the Beijing Auto Show

On October 30, 2020, Lantu Automobile participated in the 2020 China Body Conference and released two world-first cutting-edge body technologies.

Lantu FREE pre-production offline on November 25, 2020

On December 18, 2020, Lantu FREE positioned the world premiere of 'Zero Anxiety Medium and Large-scale Intelligent Electric SUV' and will be launched in the third quarter of 2021

Since its release, the Lantu brand and products have successively received the '2020 China Body Conference Special Medal of Honor' issued by the industry, media organizations, and independent third parties, the annual new car brand, and the most anticipated high-end intelligent electric Domestic and international awards such as SUV, annual styling design award, and most anticipated extended-range luxury SUV have brought new momentum to China's high-end new energy vehicle market.