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Plan and move Great Wall will launch a new high-end electric car brand

by:Yisheng      2021-06-05

Recently, it has been reported that Great Wall Motors plans to establish a new high-end smart electric vehicle brand with the internal codename 'SL ProjectIn response, a high-level person from Great Wall Motors responded: 'The tide is approaching, and we should be bent into the game!' It was assumed that this project is being advanced.

The automotive industry is undergoing rapid changes, with intelligence and electrification becoming the mainstream trend, and various car companies are also actively deploying this. In order to thoroughly meet this change, the establishment of a brand-new, high-end smart electric brand has become the choice of many car companies. For example, Dongfeng’s Lantu, SAIC and Ali launched the 'Smart AutoA brand new high-end smart car brand.

At present, Great Wall Motors has Haval, Great Wall Pickup, WEY, Euler and other brands. Haval and Pickup are the main fuel vehicles. WEY is Great Wall Motor's pursuit of the brand, while Euler is aiming at the trend of new energy vehicles. , The main focus is micro cars, small cars, and compact cars, but in terms of high-end + electric, Great Wall Motors has not yet established a system layout. In this case, it is not surprising that Great Wall Motors deploys high-end smart electric car brands.

Currently, Great Wall Motors is undergoing rapid development. In November this year, the production and sales of Great Wall Motors were 146,200 and 145,200, respectively, up 23.15% and 26.12% year-on-year. A total of 961,489 vehicles were sold in the first 11 months of this year, an increase of 0.75% year-on-year.

Editor's comment:

Great Wall Motors has gone through 30 years. Although the product and sales momentum are good, Wei Jianjun, the chairman of Great Wall Motors, has a sense of anxiety and even raised the question of 'Will Great Wall Motors survive next year?' Know the unpredictable changes in the industry. After the launch of the new brand, Great Wall Motors has more weight to participate in the competition, which may usher in more advantages and confidence for Great Wall Motors.

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