Promoting electrification in an all-round way

The symbolic meaning of the corporate logo is extraordinary. In recent years, car companies have been popular for rebranding to show their new vision. Recently, in order to highlight the determination of full electrification, General Motors of the United States has also changed its standard.

The new standard has a bright blue gradation, which evokes the imagination of a clean sky in the future with zero emissions. The rounded lowercase letters create a more modern and inclusive feeling. The underline of 'm' echoes the previous GM logo and indicates the Ultium platform. Turning it around, it also looks like a power plug.

General Motors is committed to creating future electrified products available to everyone. The core is the Ultium electric platform, which can cover various markets from ordinary family cars to high-performance cars, including GMC HUMMER EV and Cadillac LYRIQ. The platform. At present, the models under this platform will have a 720km battery life under EPA conditions and can accelerate to 96km/h in 3 seconds.

By 2025, General Motors will invest US$27 billion in electrification and launch 30 new electric vehicles worldwide.