The stalk of 'return to China next week' has become LeEco's marketing routine

Car Information Network, May 18 News On May 13, LeTV’s official Weibo published a media invitation, announcing that it will hold a LeEco Smart Ecological Conference today (May 18), in LeEco’s Super TV and LeEco’s Live on the video.

The poster marked 'I'm back!' in big letters. The most eye-catching thing in this poster is the silhouette of the character composed of words. Many people can tell at a glance, this silhouette is the man—— Jia Yueting. The silhouette is full of LeTV Super TV, LeTV VR, Motion Camera, Portable Watch, LeTV Super Phone, etc.

The most popular discussion among everyone is-LeEco, does this imply that Jia Yueting is back?

LeTV is taking advantage of the 'ecological anti-'?

In this regard, 'E Chehui' confirmed to people familiar with the matter that Jia Yueting has not returned to China, but is conducting research and development work in the United States to promote the mass production of FF91. Most of the text on the silhouette of the character does not actually exist, and it is not ruled out that it is just a marketing operation by LeTV TV. Prior to this, LeTV Video also replaced the App's LOGO with '12.2 billion owed' for marketing.

In addition, the Chinese characters in the silhouette of the human figure on the invitation letter are all reversed. Some netizens speculated that LeEco's move was echoing the 'ecological anti' proposed by Jia Yueting.

In fact, on April 13th, more than a month ago, the China Securities Regulatory Commission issued a document stating that the China Securities Regulatory Commission decided to impose a total fine on LeTV due to continuous financial fraud from 2007 to 2016. 240.6 million yuan, a total fine of 241.2 million yuan on Jia Yueting, a total fine of 600,000 yuan on Yang Lijie, and a fine of 50,000 to 400,000 yuan on other responsible persons. At the same time, Jia Yueting and Yang Lijie have adopted life-long bans from the securities market, and other responsible persons also have corresponding bans.

Obviously, this is more like a hype by LeEco.

After FF is made, it is possible to 'return to China'

After going abroad, Jia Yueting focused completely on building a car. FF became Jia Yueting's last straw. In July 2017, Jia Yueting went to the United States to build a car, and has still been stranded in the United States.

Jia Yueting once explained that because the debt dispute will involve him, it may have the effect of restricting exit and high consumption. 'Once you can't come to the United States after returning to China, FF's financing will be useless and it will collapse. In October 2019, FF’s new global CEO, Bi Fukang, pointed out the key to Jia Yueting’s return to China. He bluntly stated that in the future, Jia Yueting wants to return to China to rebuild his reputation and image. FF’s success will be a prerequisite.

In fact, since last year, news about FF has been quite active. In October last year, FF announced that it had obtained a total of 45 million US dollars in debt financing loans from two financial institutions; at the end of last year, Zhuhai SASAC had given 2 billion investment, and Geely also announced that it had reached an investment cooperation with it; in March, it received nearly 100 million US dollars. Financing; in the same month, Chen Xuefeng, former vice president of Chery Jaguar Land Rover, joined as the CEO of FF China; submitted S-4 listing in April and conducted a merger transaction with PSAC (special purpose acquisition company); May 8th, FF officially released news , Faraday's first electric car FF91 will meet consumers in New York, the specific time has not been announced.

According to Faraday Future official news, the FF 91 electric vehicle has completed the second-season winter test in the United States, and at the same time, it is ready for the model to go on sale in the first half of 2022, which means that Jia Yueting’s long-established FF 91 finally ushered in mass production on the market. According to reports, FF91 has begun to accept orders, the deposit is 50,000 yuan, the domestic price is more than 2 million yuan, and the current order volume has exceeded 14,000.

Especially after Bi Fukang joined as CEO, FF does not seem to be so vague. Just a few days ago, FF announced the formal establishment of a global O2O direct sales organization, and signed agreements with Jolta, the first new energy electric vehicle dealer in the United States, and China Harmony Group as sales partners. This series of actions is actually considered to be getting closer to FF mass production.

If FF91 is no longer just a matter of fact, Boss Jia has hope to stand up by relying on FF, but it will take time to brew. But at least, at the press conference tonight, it is absolutely impossible to see real Jia Yueting 'show up'.

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