To prevent more mistakes? Tesla expands PR team in China

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On February 23, Bloomberg quoted people familiar with the matter as saying that Tesla is hiring more employees to join its PR team in China. According to people familiar with the matter, the new employees will work in Shanghai and Beijing, and at least four people have joined the team in the near future.

In response to this news, Yiou asked Tesla China, but was not directly denied by the other party.

This runs counter to the public relations strategy of Tesla's US headquarters. On October 6, 2020, Tesla confirmed that it had disbanded the core public relations team at the US headquarters, and only retained departmental public relations managers in Europe and Asia.

Some insiders speculate that Tesla's expansion of its public relations team in the Chinese market is to prevent a series of public relations errors in the Chinese market before.

On January 30th, some Tesla users reported that they had purchased a Tesla model 3 for only 6 days after charging on the official Tesla Supercharger. The window cannot be closed. In the reply given by Tesla, the cause of the failure was passed to the State Grid, and was dissatisfied and 'returned' by the other party, and finally had to apologize twice.

In addition, although the sales of Tesla models in China have been increasing, product quality problems have frequently appeared.

On February 8, the General Administration of Market Supervision and Administration issued an announcement stating that it had recently communicated with the Central Cyberspace Administration of China, the Ministry of Industry and Information Technology, the Ministry of Transport and the Fire and Rescue Bureau of the Ministry of Emergency Management on consumer complaints. Abnormal acceleration, battery fires, remote vehicle upgrades (OTA) and other issues jointly interviewed Tesla, requiring it to strictly abide by Chinese laws and regulations, strengthen internal management, implement the main responsibility of corporate quality and safety, effectively maintain social public safety, and effectively protect consumers Legal rights.

The situation that Tesla faces in China today is very similar to that of Samsung's mobile phones back then. Since 2013, Samsung's mobile phones have dominated the Chinese smartphone market, with a market share of 35.5%, forming a rivalry with Apple mobile phones.

However, since the spontaneous combustion incident of Samsung Note7 was exposed, the sales of Samsung mobile phones have begun to decline. As of 2020, Samsung's mobile phone market share in China has been less than 1%.