Versailles will be listed in September, can Citroen usher in a 'qualitative change'?

Automotive Information Network, May 17 News Citroen has gradually found a 'feel' in its development in China. In terms of sales alone, not only the sales of Dongfeng Citroen in the first quarter of 2021 far surpassed that of the market, but also the sales in April reached a new high. This year has completed the set target for four consecutive months.

However, Dongfeng Citroen’s top priority is not just to pick up sales, but more importantly, to maintain the brand’s base users and get consumers’ attention as soon as possible, so that sales can grow to new ones. In the order of magnitude, it truly realizes the 'qualitative change' of the brand in the Chinese market.

If it is said that in the second half of last year, Citroen won the trust of consumers through the 'Yuan+' plan, which reflects the brand's pragmatic attitude to face problems and solve problems; then at the end of last year, Citroen officially opened the 'comfort space' national tour , It demonstrates Citroen's rapid decision-making and determination to deepen the Chinese market.

The transformation of Dongfeng Citroen will also be fully injected into the production, sales and after-sales process of the new flagship model-Versailles C5 X, and will be passed on to Chinese consumer brands with a brand new personality and trend.

'Comfort Space' is closer to consumers

In the past, Citroen mentioned that it was more of the side of racing and passionate driving, which obviously made Citroen's positioning more niche. With the help of the Comfort Space series of activities, Citroen not only can better meet the needs of the public, but also demonstrate a comfortable life state of enjoying freedom, freedom and self from the inside out.

The comfortable space recently held in Beijing is the fourth stop in the country after Wuhan, Shanghai and Guangzhou. The Morris Column can be seen everywhere in the activity area. The stone decorations from France and the Parisian beloved newsstands, flower shops, chairs, lights and other elements reproduce the casual and relaxed atmosphere of strolling on the streets of France, and become a trendy place not to be missed. .

The 'focus' of the comfortable space is the Dongfeng Citroen Versailles C5 X, classic model CX, Ami all-electric car and Tianyi C5 PHEV, bringing a feast of appreciation of the past, present and future of Citroen over a century . At the event site, both men and women, young and old, were immersed in the zero-distance experience of French exquisite and comfortable life.

After Beijing, Dongfeng Citroen will continue to promote in Chengdu and other cities, allowing more consumers to associate the 'comfort space' with Citroen's product tonality. And this promotion is only part of Dongfeng Citroen's 360-degree deepening reform around brand, products, services and customer experience in 2021. Everything is done for one goal: to get closer to consumers.

On this basis, Dongfeng Citroen has taken a step ahead in user operations. Through the Dongfeng Citroen Dragon Travel World Mini Program, it can connect with millions of users and communicate at any time. In addition, through the mini program, users can also put forward opinions and suggestions on new cars and participate in the co-creation of models. Dongfeng Citroen has achieved true integration of customers and products, further narrowing the distance with customers.

Five months of brewing Versailles, looking forward to 'Red'

Dongfeng Citroen has made all-round preparations, waiting for the Versailles C5 X to 'detonate' the auto market. It can be seen from the name of the car that the Versailles C5 X inherits French names such as 'predecessors' Picasso and Senna, but also has a unique charm, which combines the elegance and dynamics of a sedan, the practicality of a station wagon, and the robustness and passability of an SUV. Sex.

Whether it is design, space or ride comfort, Versailles pays tribute to classic models such as CX. The design of the front face through chrome plating, the smooth and large back, and the maximization of internal space are all similar to the CX. The design ideas from the inside to the outside ensure a good-looking appearance while fully guaranteeing the large internal space. The rear knee space is as high as 238mm, and the trunk volume is up to 1640L.

In terms of technology configuration, the Versailles C5 X can also afford the positioning of the new flagship. MCS master chassis tuning + PHC adaptive hydraulic stability technology, full sensory comfort seat, new generation of C-connect intelligent interconnection, L2.5 C-Pilot, 3D color eHUD head-up display and other configurations are equipped, making Versailles C5 X cross The versatility of the world can be fully utilized.

The Versailles C5 X has been confirmed to be officially launched in September. This is 5 months apart from the world premiere in April. In order to allow consumers to have a more comprehensive and detailed understanding of new models, Dongfeng Citroen has lined up its new car promotion plans almost every week. According to our understanding, the Versailles C5 X will be officially launched at the Chengdu factory on June 7, blind booking activities will be launched on June 18, and pre-sales will officially start in August. After being listed in China, it will also be exported to overseas markets.

For the Versailles C5 X, Dongfeng Citroen has a different marketing approach. On the one hand, it will not deliberately target a certain type of target user group; on the other hand, it will allow users to self-define the purpose of the car model to form a fission and expansion of the consumer group. At the same time, in order to make up for the shortcomings of the lack of sales outlets to the greatest extent, C5 X will adopt a sales model supplemented by dealers and direct sales, and continue to expand its maintenance coverage.

Conclusion: Unlike the previous mention of French life as 'unattainable, It is bound to bring a new breakthrough in the Chinese market.