Xiaopeng's third production car is coming, automatic driving is the biggest attraction

Source: Xiaopeng Motors

A new round of product offensive launched by the new car forces is coming.

According to Bloomberg News on January 26, Xiaopeng Automobile President Gu Hongdi publicly stated that he plans to launch the third model of Xiaopeng this year and deliver it in the fourth quarter at the earliest. Previously, Xiaopeng officially released a rendering of this car.

In response to this news, Future Auto Daily asked Xiaopeng Motor for verification, and the official reply was true.

For further information about the third mass-produced model, the official did not introduce it. However, there is news that the internal code of this car is D55, and it may be named Xiaopeng P5 after mass production. Judging from the naming rules combined with the official renderings, this model should belong to the same car series as the Xiaopeng P7, positioned lower than the Xiaopeng P7, or focus on the compact pure electric car market.

Xiaopeng Motors Chairman He Xiaopeng replied to netizens on Weibo that the third car will adopt 'new design, technology and practical innovation, I hope everyone will like it.'

Source: Weibo

On January 1, Xiaopeng Motors officially announced that it has formally reached a cooperation with Livox, which was incubated by DJI, and will use the Xiaopeng customized version of the latter's new mass-produced model to be launched in 2021. Regulatory level lidar. In He Xiaopeng's reply, he mentioned 'technology'. Combined with the above news, it can be judged that autonomous driving technology will become a major selling point of Xiaopeng's third mass-produced model.

In fact, after passing the threshold of financing and delivery, the new car movement has entered a new round of competition. From the dynamics of the 'three new car brothers

On January 9th, at the NIO Day2020 held in Chengdu, NIO released the latest generation of autonomous driving technology. NIO’s supercomputing platform Adam is equipped with four NVIDIA DRIVE Orin chips and has a computing power of up to 1016TOPS. It is by far the most powerful mass-produced mobile computing platform.

Earlier, on the '1024 Xiaopeng Auto Smart Day' last year, Xiaopeng announced the latest update progress and technical details of the XPILOT autonomous driving assistance system and the Xmart OS smart cockpit system. A month later, Xiaopeng announced that it would take the lead in mass production of electric vehicles equipped with lidar technology in the world, and at the same time, the hardware of the 'next-generation autonomous driving' system will be substantially upgraded.

When it comes to autopilot, many people first think of Tesla’s Autopilot, an autopilot system. From a technical point of view, Autopilot can already provide car owners with a good driving experience by virtue of powerful data accumulation and algorithm optimization, but the visual solution adopted by Autopilot will inevitably have limitations.

In contrast, Xiaopeng Motors' NGP function is more comprehensive and its technical route is more radical. NGP is not limited to vision, but also includes the application of technologies such as millimeter wave radar, high-precision maps, and real-time precise positioning. At present, Xiaopeng has officially opened the Beta version of NGP automatic navigation assisted driving. This system is specially developed for Chinese roads and application scenarios. Compared with Tesla's NOA (Navigate on Autopilot, automatic assisted navigation driving) function, it has more localized advantages.

Source: Xiaopeng Motors

Not long ago, Future Auto Daily tested a Xiaopeng P7 equipped with the new NGP function. During the test drive, the vehicle can move from point A to point B in the area covered by the high-precision map based on the navigation route set by the user.

An engineer working on sensors in the field of autonomous driving said to Future Auto Daily, “From the perspective of the technical route, not all companies will use lidar and high-precision maps. Xiaopeng’s NGP function is officially launched. Later, it may become a very competitive autonomous driving assistance product in China.'

An insider close to Xiaopeng Automobile revealed to Future Auto Daily that in Xiaopeng’s early product planning map, the third car was originally a medium-to-large SUV, and this car builds a high-end brand image. . Later, affected by the external environment, on the one hand, the competition in the SUV market was too fierce, on the other hand, the Tesla Model 3 was selling well, which made Xiaopeng pay more attention to the segment of pure electric cars.

To catch up with Tesla, Xiaopeng needs an explosive model that not only has product competitiveness, but also has a price that can touch consumers.

An industry analyst also pointed out that “Xpeng G3's price performance is not good. Once the price is reduced, it will seriously affect the reputation of old users. The positioning of the new product should be similar to that of Tesla Model 3. Looking at it, perhaps the price/performance ratio will be higher, and the estimated price is between 150,000 and 200,000 yuan.'